Sunday, September 29, 2013

The Importance of #Hashtags in Social Networking

In today’s search engine marketing industry, social networking definitely has a great impact. A lot of people or companies are already part of Facebook, Twitter, Google+, Instagram, Linked-in and the like. However, there are still several questions that common people and businessmen ask about social networking and one of the most common queries is about the symbol “#” or as it has recently become popularly known as “hashtag.”

For North American English, the symbol “#” is known as the number sign. It is also sometimes referred to as the pound sign. In the large form that appears on telephones, it is called a square but for those in the music industry, they refer to this as a sharp. In recent years, this sign has gained another name in the social networking context as a “hashtag.” Now we ask, “Is this mandatory? Which words need hashtagging? Does this serve a purpose?”

Indeed, this has a purpose and it is not placed on tweets or posts just to make it look very technical and “in.” These are labels for contents likened to keywords that are used to organize messages on a social network, tying various related social posts to facilitate searching. While some use this simply for fun, others utilize it in their search engine marketing campaign to promote their products, services or their business in general.

Once you hashtag a word, all account users of that particular networking site will see it. Even those who are not following your content or tweets will see your posts. Thus, it becomes a great medium in promoting or sharing something.

Now, if you want to get started on this, here are certain things you need to keep in mind:

1. Make it simple. You do not want your post or tweet to be filled with hashtagged words and look like spam! It is advisable to hashtag about two to three words per tweet. With less hashtags, your readers will be directed to the content you want them to read more of.

2. Be unique. While there is no stopping you on using existing hashtags, this might cause confusion on the part of the readers. Before using one, it is best to first do a search on the social platform you intend to use it on. You might be surprised that some use such lines as their usernames, again causing confusion.

3. You can also make use of already existing hashtags which is usually inserted at the end of your tweet or other posts. This means you would want to enter the same discussion and would want to share something related to the topic that others might be interested in.

4. No space needed. If your keywords are “concrete flooring” then your hashtag should be #ConcreteFlooring and not #Concrete #Flooring as this indicates two different keywords: “concrete” and “flooring.”

5. Be honest. Never include content that is not related to the hashtagged word just to catch attention. Otherwise, people will not respond appropriately or may even report you as a spammer.

Using a #Hashtag is certainly a very useful method not only to share content and facilitate searching and grouping of related topics but also as an effective SEO marketing tactic. May this article have enlightened you on what a hashtag is so that you will appreciate it the next time you see one and maybe even try it out yourself.

Thursday, September 26, 2013

Typography Tips to Remember When Improving Designs of Your Website

While colors and images tend to be the most important factors in creating your designs, typography keeps the readable part of you website neat and in order, putting a system for an easy read. This type work deals with the overall typeface such as font size and font style. With many people, including graphic designers, thinking that their job ends once they put these features altogether, they often overlook its ability to do more in achieving a good graphic design. The whole package of these visual elements can improve your website as well as increase your search engine optimization rankings. In order for you to fully reap its benefits, here are a few tips that can help you:

Wednesday, September 25, 2013

What to Know Before Choosing the Best Type of Web Hosting

With the never-ending changes in the web, more web hosting options have emerged and knowing the difference between the three of the most known hosting and maintenance types will help you choose the ideal hosting for your website. So before you decide, here are definitions of hosting server types:

Shared Hosting

In this service, you will be sharing the web space on the server. This means that thousands of other websites are in the same hosting server, sharing its bandwidth. If you are after a strict budget plan, this can be your best deal. This is the cheapest type of web hosting and you don’t have to be tech-savvy to install its options for your forum and blogging apps. This can be of use for any sites which do not receive an enormous amount of web traffic, such as small graphics design business websites. However, this can be slow and may be unreliable especially if there are many transactions happening within the server.

Thursday, September 19, 2013

How to Promote Your Marketing Collateral through Email Marketing

The advent of Social Media is a factor why marketing collateral has gone digital. From simple printed materials like brochures and flyers, a new means of promoting your products and services to a well-defined intended audience online these days is through email marketing campaigns. And to help you make the most out of this, here are some of email marketing tips:

1. Identify your specific goals. As always, it is the first step to achieve an effective campaign. There are two primary objectives for your email marketing plan: one, to enhance existing relationships; and two, to drive customers’ responses. One way or the other, it needs to be fixed before starting in order to help you know your target market, select the appropriate marketing collateral that is based on their preferences, and gauge the metrics used for a successful promotion.  

Tuesday, September 17, 2013

Why Should You Start Blogging

Keeping a blog is the trend these days. While it is usually created to fulfill your personal pleasures or assignment purposes, it is also believed to be a powerful business building tool that works in sync with search engine optimization. It enables you to profile your expertise, promote your products and services, and increase traffic to your website. It is very challenging at first because you have to update your blog every now and then in order to get your website noticed online. However, once you get used to it, you will be encouraged as well as be overwhelmed with the benefits it will bring you over time. To give you an overview, here are some of the benefits of blogging.

Sunday, September 15, 2013

Five Fundamental Tips to Boost SEO through Social Media

Social media is one of the most integral components in the building blocks of search engine optimization. These days, people are maximizing the use of blogs and other social media channels to boost their SEO rankings. Now, if you are planning to take your site to the next level, try these five tips to help you rank well in the search results.

1. Understand your audience. Since people who view your website are basically the reason why your site still exists, you should be able to know their behaviors and preferences for content, context, sharing, and publishing. Having these things in mind makes it easier for you to create and optimize content about those topics of interest and relevance which may have a great impact in your user experience and search visibility. And as companies struggle to understand where the social web fits within their marketing strategy, many of them are way ahead of others because of their social media monitoring program that allows them to tap into conversations and influencers.

Thursday, September 12, 2013

Why Choose HTML5 for Creating Graphic Designs

“Flash is out, HTML5 is in.” This is the usual connotation when you heard of the new HTML standard. So why choose this for creating graphic designs? You may still have doubts in utilizing this code because it is not fully adopted, yet HTML5 can make your websites perform better and can give your users richer experience. But that’s not all there is to it. With this revolution, you can also earn the following advantages:

1. An easy access to different technologies. With Flash’s unavailability on other devices, you can count on HTML5 to connect a visual experience across channels, such as computer and tablet. It also works best for your mobile phones because this code is easier to incorporate web pages with your small screens.

Wednesday, September 11, 2013

Tips for Fostering Good Client-Designer Relations

For a web design project, there are instances where possible misunderstandings can occur. The issue may be from a client where he or she may not know what they want out of a design, or from a web developer who may not know enough of the client’s industry. Nevertheless, the goal is for quality web design product so that the client receives a website that looks good and works, and the web designer attains a project that would be worthy of their portfolio.

In a nutshell, collaboration and understanding is the key. The collaboration must encompass both the understanding of the client’s needs is and the web developer’s skill to design that web site. For this to succeed, here are a few tips to remember:

Sunday, September 8, 2013

How HTML5 Aids Search Engine Optimization

All web developers use HTML in web design as it is the language that allows web designers to structure and present web content. This is what search engines read. The content also gives the structure in which search engines need to process a web page and determine its content. The processed contents are then passed through the search engine algorithms, ranked and optimized. The newest version of this platform is the HTML5, the bleeding edge of the HTML standard.

The HTML5, when comparing it to the previous version HTML4, has one difference that greatly aids in the process of search engine optimization. It can possibly impact search engine algorithms greatly and is known as its improved page segmentation.

Friday, September 6, 2013

Web Designing via Responsive Design or Mobile Application?

There is no question. Society has turned to mobile devices such as smartphone and tablets for most of their computer needs. Probability shows that three out of every five online searches are now conducted on a mobile device. Over the span of two years, there is an expectation of sales growth between 2012 and 2013, from 889 million mobile device units to over 1.4 billion.

These numbers only show the direction of where web design stands and where it is headed in correlation to the way users will typically consume mobile data and that is through mobile applications rather than web pages. Because of this, a dilemma arises.

Tuesday, September 3, 2013

5 Web Files for Web Design Enhancement

A web design of any website should be optimally functioning at all times in order to generate high user frequency. In achieving this, designers would probably make use of more than five languages. There are, however, more simple yet powerful ways to enhance and improve a website without changing much of the code and that is to make use of the following 5 web files.

1. Robots.txt

A Robots.txt file can be used in place of exclusion commands, like an HTML
meta tag, in order to declare which parts of the website are off-limits to crawlers.

Monday, September 2, 2013

What Minimalistic Web Design Offers

It is the trend of modern web design to go minimalistic. This means that through subtle design elements and placement and styling of essential elements, an attractive graphic design that yields positive response can be achieved. This is not to say that a minimalistic web design is dull and flat. Instead, the aim is to give it a sleek and refined look for the user.

There are many benefits that a minimalistic modern web design can offer. Some of which include: