Sunday, September 8, 2013

How HTML5 Aids Search Engine Optimization

All web developers use HTML in web design as it is the language that allows web designers to structure and present web content. This is what search engines read. The content also gives the structure in which search engines need to process a web page and determine its content. The processed contents are then passed through the search engine algorithms, ranked and optimized. The newest version of this platform is the HTML5, the bleeding edge of the HTML standard.

The HTML5, when comparing it to the previous version HTML4, has one difference that greatly aids in the process of search engine optimization. It can possibly impact search engine algorithms greatly and is known as its improved page segmentation.

Improved page segmentation

Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. In HTML5 this is handled by new HTML tags:

New SEO HTML tags:

<article> tag - This tag indicates separate entries in a blog or an online magazine. Search Engines will prioritize more the content inside the <article> tag as compared to the contents on the other parts of the page.

<section> tag - This tag indicates separate sections on a page needing headings. Search engines will have a better understanding of how the web page is segmented and structured reading this tag.

<header> tag - This tag indicates the section on the page containing the site name and logo and also the navigation menu. Search engines will be able to read this tag and readily process those information.

<footer> tag - This tag can contain search engine data such as copyright information, or static links and social media profiles which can be used for SEO Marketing uses as well.

<nav> tag - Navigation is one of the important factors for SEO. Providing this tag could help search engine algorithms site navigation and provide details on the page’s architecture.

The tags listed above, are just some of the new tags in HTML5 that affect SEO in some way. To be on the bleeding edge of SEO, one has to know the new HTML5 features to get ahead in the search engine optimization game.