Wednesday, October 2, 2013

Responsive Web Design and Its Benefits to Your Online Business

First impression is very important and this definitely applies to websites. One thing that immediately catches a visitor’s attention is the overall appearance of the site. If it is not appealing or interesting, then it may discourage the visitor from reading the content. So experts on web development services have come up with a very helpful approach that enhances the experience of users. This is called responsive web design.

As the name suggests, this approach is used by designers so that web pages will automatically respond and auto-fit on the device used to view it. Whether the device is a common desktop computer, a laptop, tablet or smartphone, the contents of the page will custom fit to the screen for a better viewing experience. This has gained popularity due to the major increase in the production of such mobile devices and because of the following benefits:

1. Better User Experience

Smaller devices like tablets and smartphones are there to make things more convenient but there is nothing more frustrating than opening a website and finding content or information missing because the web page does not fit on the screen of your device. With responsive web design, this will no longer be a problem because pages will custom fit to whatever device they are viewed on.

2. Easier to Maintain and Enhanced SEO Marketing Campaign

Having multiple versions of your site to accommodate several kinds of devices will be heavy on maintenance. With responsive wed design, you will only maintain a single site and add updates anytime without costing much and without a hassle. Consequently, you can also focus more on improving your content, links or your overall SEO of the site. Website reports and analysis will also be less burdensome

3. Increased Conversion Rates

With a site that automatically responds to any device, more customers will be able to easily see what you have to offer. Since you have more time to focus on your SEO, then you can improve your content and links to draw more traffic which poses a greater chance of bigger profits.

4. Prevent SEO Penalties

Having duplicate content and 404 errors are more common with multiple sites. These problems may lead search engines to penalize your site resulting to major drop in rankings or worse, to permanent blocking of your site. If you have only one website to maintain, then such problems will be more carefully monitored.

5. Less Expenses

Again, having a single site to maintain will be cost efficient. When you hire experts to work on your site, it is no brainier that the service rates for maintaining a single website is way cheaper than maintaining multiple versions. You can channel that extra expense on further developing your business.

In today’s modern times, you should step up when it comes to developing a search engine marketing campaign because with the increasing local and global competition in all kinds of businesses, you cannot afford to exclusively rely on traditional methods.  Responsive web design is one of the recent web development solutions that is certainly worth it!