Thursday, May 29, 2014

A Quick Guide to Web Development Success

Indeed, website design is one of the most essential factors that determine how attractive your website is in the eyes of your intended audience, and how they are likely to engage with your content. Because of this, a comprehensive research prior to the designing and development stages is a necessity for most web developing companies. In this blog post, you will find a quick guide on creating a thriving website.

Tuesday, May 27, 2014

The Most Advantageous Search Engine Marketing Solution for Small Business

On the subject of driving online visitors to small business sites, a usual question that every owner has is whether search engine optimization (SEO) or pay-per-click (PPC) is the most advantageous search engine marketing solution. Although both of them are effective in driving website traffic, business owners should sensibly consider the pros and cons of each.

Pay-per-click

It is a relatively young business model where a business would place their advertisement on another website, then recompenses the host website whenever users click that advertisement. Given this nature, PPC is usually referred to as paid search marketing.

Sunday, May 25, 2014

The Significance of Having Marketing Collateral in Today’s Competitive Environment

Although not all business enterprise prefer to not have marketing collateral, you should do otherwise in order to thrive in a competitive niche. As a matter of fact, companies that disregard having these materials normally fail within the first few years of their business existence. The main reason is that not having enough marketing materials denotes ineffective marketing. In conventional marketing, business success heavily depends on marketing collateral.
 
Marketing collateral refers to the printed materials that describe and present the company along its offered services or products. These printed materials can be brochures, press releases, giveaway kits, fact sheets, fliers, and more. However as we move into the digital era, these materials should also be available electronically. Thus, as the marketing collateral’s definition broadens, companies can now prepare and arrange their communication pieces in different forms and in the most commodious way possible.

Friday, May 23, 2014

Qualities to Look For in Hiring Web Development Company


While there are dozens of companies with very auspicious services, you need to be very choosy in order to not experience any trouble from hiring the wrong company. With the objective to help you make the right decision, here are some qualities of a hire-worthy company:

1.    Bids the Most Realistic Offer in the Market – Naturally, all companies out there would enunciate that they have the “best” web development services. Regrettably, 9 out of 10 of these companies are only sugarcoating. Therefore, better keep an eye on firms that bid the most tangible offers when it comes to flat rates as well as project turnaround. After all, you surely want to work with a reliable and honest company, right?

Tuesday, May 20, 2014

4 Factual Reasons Why Even the Best Search Engine Optimization Company Commits Mistakes

One of the popular notions about search engine optimization is that this industry only requires little effort. However, this conception is both true and false because employing basic SEO can be stress-free, but making sure that all your efforts remain effective in the long-run can be very difficult. Hence, the explanation of “easy entry in the market” is actually an insufficient reason why even the best seo company fails.

Nonetheless, this blog post details out the actual reasons behind their failure:
1.    They Focus on SEO’s Technical Aspect – In reality, only 20 percent of the entire SEO is technical. The remaining 80 percent is about developing a content strategy. Back then, it is the opposite, but not anymore. Therefore, SEO firms should center their services on developing a nifty content strategy. While the technical facet is still very much needed, companies should not pour all their efforts on it.

2.    They Target Multiple and Different Key Phrases – Some SEO firms are actually confusing Google by targeting multiple yet unrelated key phrases in a single page. For this reason, they should only target around one to three related key phrases. They should stay clear from targeting more than 10 key phrases that are not related to each other like “Florida movers” and “Florida pizza delivery”. Rather, a good example of key phrases would be “Miami tabletops” and “Miami tabletops repair”.

3.    They Don’t Brainstorm Internally – One of the practices of successful SEO companies today is that they try to solve a problem by thinking intensely and discussing about it. Always remember that two heads are better than one. Therefore, meet your clients more frequently to brainstorm with them on how you can have the best seo strategy.

4.    They Concentrate on Ranking a Website, Not Web Pages – In truth, Google ranks web pages, not websites! Indeed, one of the biggest failures of SEO firms is that they concentrate too much on increasing the ranking of a website. However, they should be talking about how to boost the ranking of the website’s pages, especially its landing pages.

Final Words

Although it is easy to enter the SEO industry, the real challenge is how to remain competitive in the long run. Hence, learn from the past mistakes of the best search engine optimization company if you do not want yours to end up committing the same mistakes.

Sunday, May 18, 2014

Symbolism in Web Design

Indeed, symbols have the ability to express more words than mere texts. That’s why it often leave a more powerful effect on the reader’s mind and perception. This was the very reason why symbols became an essential element in web design. Symbols are expedient to both designers and users because they can immediately communicate through them.

Nevertheless, it is virtually impossible to portray all symbols today in the internet. For this reason, designers focus on creating icons. Furthermore, icons are also utilized by developers to operate computer applications. For example, they don’t have to type in “run my program” to open the application; instead, they just have to click its icon. Apparently, this is also the rational motive why icons (signs and symbols) are widely employed today.

Thursday, May 15, 2014

Web Design and the Essence of Symbolism

Symbols tell more words than plain text, and often create a powerful effect on the reader’s perception. That’s why they’re commonly used in web design. In fact, it is impossible to find a website today that has no symbol on it. Symbols are beneficial to both designers and readers because through them, they can instantly communicate without any text or without consuming large spaces.

However with the existence of countless symbols today, it is impossible to describe or portray all of them when visiting a website. That’s why designers focus on creating icons because they are already used in web designing. Moreover, icons are also used by developers to run computer programs. For instance, you don’t have to type in “open my program” just to run the application; rather, you just have to click its icon. Evidently, this is also the reason why icons (symbols and signs) are globally used today.

Tuesday, May 13, 2014

Key Elements in Crafting a Brand Development Scheme

In the corporate and business world, brand development is not an entirely new concept. However, some business owners and executives today are still unaware of its importance. Definitely, they’ve read about how other businesses implement their own brand development brand developmentstrategies but still, they can’t grasp how significant it is even for gigantic corporations.

Brand development doesn’t necessitate millions of dollars, or needs to be of ostentatious scale in order to succeed. In fact, all you need to do is understand the basic principles that can give you a better position to evaluate both your brand and marketing plans.

Sunday, May 11, 2014

Website Development Tips: Crafting Sharp Homepage Design

Contrary to the popular notion, homepage design is not only about headers, content, and footers. Instead, it is also about asking the precise questions and making sure that those questions are suitable to your target clientele. In addition, it is also about finding the best solutions to their problems. The catch however, according to seasoned web developing companies, is the manner how to bring all of them together within a sleek and sharp design.
Among the few trepidations of business website owners with regards to their homepage is how it will stick to their visitors. In detail, they definitely want their visitors to check out their content or navigate their whole website as soon as they hit the homepage. The more significant concern is, how they can delicately persuade site visitors to contact them via phone, email, or inquiry form.

Thursday, May 8, 2014

Search Engines Marketing: Distinguishing Content Marketing and Link Building

There’s a little mix-up today in search engines marketing industry with regards to content marketing and link building. Some people actually think of the former as the “new” link building. However, this conception is erroneous as content marketing and link building are basically different.

While they go hand in hand to market a business enterprise online, content marketing is NOT link building. Both of them are profoundly different tactics that have their own weaknesses and strengths.

Tuesday, May 6, 2014

Surefire Tips in Choosing the Right Web Hosting Company

With the presence of innumerable web hosting companies nowadays, choosing the most suitable one can seem really dreadful. Nevertheless, the whole screening process should not be that hard if you have the right and sufficient information. Consequently, provided below are some surefire tips to help you make an informed decision.

1.    Firstly, determine the offered plans of your prospective companies. While “free” is absolutely music to your ears, most free hosting services only offer static pages, which entails that you are not permitted to use your own programming language and script. Furthermore, if the company has a history of regular outages, avoid that company and move on to your next candidate. These breakdowns are only a sign of their inadequateness and lack of professionalism.

Sunday, May 4, 2014

Best Search Engine Optimization Strategy: Stay Clear From these Spammy SEO Tactics

The SEO environment has changed and evolved over the past years and the tactics that are effective before might be the very reasons why your website gets penalized today. What’s worse is that some self-proclaimed yet inexperienced “SEO specialists” continue to perform these damaging schemes for their clients. Whether you are optimizing on your own or hiring the best seo company out there, you need to be aware of these potentially damaging SEO tactics that should be avoided immediately.