Sunday, June 15, 2014

Post-Panda 4.0: Tips from Search Engine Optimization Specialists

In the wake of Panda 4.0, Google’s latest algorithm update, dozens of search engine optimization specialists have promptly analyzed their client websites to find out whether their efforts still yield the best results. If you are still clueless about these changes, here are some unfailing ways to ensure that your precious site remains competitive in the middle of online content deluge.

Go Back to Basics

In general, ranking in Google is not totally different as it was a decade ago. Relevant, informative, and unique content is still the “Holy Grail” in the SEO game. Even though having a well-written content is definitely a good starting point, it is essential to continue generating top-drawer content in the long run. Keep in mind that SEO is like a marathon, not a sprint. This implies that those who are persistent and determined to continue what they have initiated since the beginning are those who usually bring home the bacon.

Always Have Room for Improvement

Algorithm updates also serve as a wake-up call to marketers and SEO practitioners who became lazy because their previous efforts were yielding good results. Needless to say, they should not get complacent; rather they should always strive to improve their strategies in order for their websites remain competitive.

Maximize the Existence of Social Media

Social media is more than about tweet, post, share, or like. You can actually hire search engine marketing services that is geared towards boosting your social media existence and amplifying the reach and influence of your brand in various social media channels. Make the most of available services, tools, and features such as including your social media profile links within your internal linking structure, embedding tweets in your web page, and showing headlines that would lead your readers to your other content. Don’t just utilize social for the sake of it; instead, make the most of their existence!

Final Thoughts

Apart from the above-mentioned ways, always remember that you will never outsmart Google. Even though you may found a loophole, better not abuse it because Google can track it down in no time. As a search engine optimization specialist say, “Bending the SEO rules will only incur the wrath of Google”.