Tuesday, June 3, 2014

Ranking Factors: Desktop SEO vs. Mobile SEO

With the advent and continuous revolution of the mobile device market, it has been a hot topic within the search engine optimization (SEO) industry whether mobile SEO is taking place the mainstream desktop SEO. In relation to this, some SEO practitioners and marketers are also puzzled whether the content for mobile websites should be different from the usual content of desktop sites. Nonetheless, the bottom line is whether the ranking factors between these two are different.

Undoubtedly, the usage of mobile devices to access the internet is increasing. However, firms that are actively working on ranking factor analysis believe that there are actual differences between desktop and mobile SEO with regards to ranking factors. They firmly believe that major search engines regard mobile and desktop differently when it comes to search result presentations. Even so, it is too early to conclude the exact factors that determine rankings on mobile.


Content

Despite all of these, one thing is for sure- there are differences. For example, the content for optimizing mobile search should be different because the mobile device user’s attention span is somehow different to those who use desktops. Moreover, the context is also different. For instance, a search engine user has different needs when searching for a coffee shop on a mobile device compared to when he/she is searching with a desktop computer. Needless to say, mobile device users want immediate results.

This is indeed an interesting matter today because heaps of companies are gearing towards a mobile-centered strategy. This strategy embraces prioritizing content and other seo tools for mobile devices. In the future, marketers might come up with a content structure that is perfectly suitable for this strategy.

Bounce Rate and Time Spent on a Website

Regarding quality signals like the bounce rate as well as time spent on a website, there’s also a difference between desktop and mobile. ComScore found out that visitors spend less time in viewing content in mobile devices compared to desktops. However, the time spent on videos and other rich media is relatively higher. The same findings are apparent on the bounce rates on mobile and desktop.

Even though there’s no clear confirmation yet whether it is ideal for businesses to start optimizing their website content for mobile devices, they should focus now on providing responsive design first. In the meantime, expert firms that provide professional yet affordable search engine optimization services can help you maximize available seo practices today to boost your rankings in both desktop and mobile search results.