Thursday, July 31, 2014

Surefire Practices for Brand Development and Brand Identity Protection



Business owners are surely aware that laying down brand identity and amplifying brand awareness are very important in running a business. Nevertheless, they should not stop here because protecting their hard-earned brand is the other important half of every brand development process. Assuming that you have fruitfully established your brand identity in your target market, it is the time you protect it.


Provided below are some of the practices for brand identity protection.


Have a Domain for Your Website
In today’s competitive business environment, your business needs to have a website in order to spread brand awareness easier and more effective, to allow potential clients learn more about your brand, and to keep your existing clientele up-to-date with the latest happening about your brand. Because of this, you also need to have a domain for your website. In choosing a domain name, think of something relevant, short, unique, and easy to remember.

Tuesday, July 29, 2014

4 Website Creation Tips for Mobile Sites


Apparently, the traffic from mobile devices such as smartphones and tablets are catching up with those coming from desktop. Because of this, having a mobile website is now a necessity rather than option. Provided below are some features of an effective mobile website that you should remember especially if you are about to hire a website design service in the future.

#1: Add Click-to-call Functionality
81 percent of all conversions (purchases through calls and store visits) are induced by a mobile search. What’s more interesting is that all these transactions happened the same day the mobile search is conducted! With this noteworthy stats, it is crucial for website visitors to be able to contact your business easily. One of the most convenient ways to achieve this is by adding a click-to-call functionality. This allows visitors to contact your business in just a tap.

Thursday, July 10, 2014

Search Engines Marketing Tips to Handle Panda 4.0 Penalties

After the Panda 4.0 update roll out has been confirmed and the list of biggest “winners” and “losers” is seen, a lot of search engine optimization specialists were baffled on what to do next especially if their website received penalties. If you’re one of these people who experience penalties, the most prudent set of actions to do is to recover from the Panda 4.0 penalty and execute measures to make your website Panda-friendly.
Provided below are some tips and guidelines to make sure that your content is friendly to the current standards of algorithm update.

Tuesday, July 8, 2014

Update Your SEO Strategy in 4 Easy Steps!

Since 2006, search engine optimization (SEO) is constantly evolving. For this reason, some seo specialists also shift its definition to “integrated marketing” or “search marketing”. Nevertheless, these buzzwords are not the only thing that’s changing because marketers and SEO practitioners also need to update and progress their schemes and strategies in order to remain effective and competitive.

Consequently, here are some tips on how you can keep your search skills in accordance with contemporary SEO:

Sunday, July 6, 2014

How to Do Website Development the Right Way

Typically, website design is the first thing that visitors notice upon visiting. Because website owners definitely want their websites to leave a good first impression, they want to make certain that their designers as well as website developers are performing their roles so that visitors won’t leave upon landing on your site. Consequently, this blog post shares some tips and guidelines on doing web development the right way.

Operating System and Browser Compatible
One of the important things to consider when designing and developing a site is to make sure that it is compatible in every major operating system and web browser. What you see in your end may not always be the same as what other people see on their computers/mobile devices. So in order to avoid any viewing issues, make sure to double check OS and browser compatibility.

Thursday, July 3, 2014

The Best SEO Strategy to Gain Maximum Online Exposure

In marketing a business online, there are heaps of search engine marketing services to enhance brand reach, improve lead generation, and boost conversion. Every single day, many people are turning to search engines to search for products, read news, or find recipes. Therefore, the key to succeed in online marketing is to get these people check out your products or services through search engine optimization techniques.

Nevertheless, being highly noticeable online requires more than just setting up and preserving a site. In order for your website to gain its deserved exposure, you should take several factors into account. These include generating optimized content, and engaging in a social media campaign. Surely, getting the hang of these factors would lead to higher ranking, establishment of rapport, and amplified brand image online.

Tuesday, July 1, 2014

5 Ways to Embed Content in Social Media Networking Websites

Almost all social media networking websites today such as Twitter, Facebook, Vine, YouTube, Instagram, and SlideShare, make it possible for their users to embed public content. These embeds of status updates, videos, and images give brands, publishers, and businesses a wonderful opportunity to create, share, and curate content in multiple yet creative manners to prompt audience participation and engagement. 

Consequently, here are some foolproof techniques to embed engaging social media content in your website or blog.