Tuesday, September 16, 2014

Developing a Brand in Philadelphia: The Crucial Roles of Responsive Web Design

As of the last quarter of 2013, about 17 percent of web usage throughout the world came directly from mobile devices. Obviously, this number will continue to grow and might dominate the web in the following years. Gone are the days of concentrating all your Philadelphia brand development efforts into having a cookie-cutter approach. In order to lay down a digital presence successfully, every business website must consider several strategies, and one that is highly important is having a responsive web design.

To maximize your digital presence, you have to regard every possible variation in device (and screen size) that your target audience is presently using to access the web. Nonetheless, having a responsive design is one of the easiest and most effective ways to provide the needs of different people. Responsive design is the modern-day approach where, as the name implies, the design responds to the user’s environment and behavior based on screen size and device through the use of flexible layouts and grids.

So, apart from having sleek marketing processes and reliable call center services in Philadelphia, Pennsylvania for customer support, how significant having a responsive design really is?

Lower Bounce Rate
Imagine a setting where your prospective clients visit your website with a tablet or smartphone, then they just realized all your web elements are out of place. Naturally, they would immediately leave your website. These visitors who leave your site after viewing the landing page or a couple of web pages make up for the metric called “bounce rate.” Unresponsive websites promote high bounce rate because the content and other web elements are not arranged and displayed properly when viewed on mobile devices.

Higher Conversion Rate
If all elements of your websites, like call-to-actions, are formatted accordingly, then your website has a high tendency to walk visitors through every purchasing stage. Therefore, having a responsive design can facilitate higher conversion rate.

Search Engines Recommend Responsive Design
Google, as well as other major search engines, look at responsive websites favorably when providing search results. Why? This is because responsive sites cater the same content on all devices while making the overall appearance relatively the same. Content is significant for search engines because it is one of the primary elements for ranking. So, if your site has separate content for mobile devices, then search engines will also have difficulty finding out your deserved rank for certain queries.  

If your website does not have a responsive web design yet, better turn to professional firm that provides expert yet affordable website design in Philadelphia, PA today!