Sunday, October 5, 2014

3 Tools to Help You Become a Better Online Marketer

Unlike before, digital marketers nowadays do not rely heavily on their gut feeling in creating a search engine marketing campaign in Portland. Today, majority of their decisions are guided by hard facts and data. They utilize certain software and tools to obtain the needed data, and subsequently base their strategies from these to enhance their marketing efforts. So the more significant question now is, “What are the good tools to use?”

Provided below are three of the most effective applications a marketer in Portland can use in collecting and analyzing data. Supplementary tips are also given on how to derive conclusions from them.

Visual Website Optimizer
If you like to conduct A/B testing first before implementing a particular SEO work, then you might want to have this magnificent tool. Although this testing tool requires minimal coding skills, you could not ask for a better data that it could provide. Some of the things it can precisely test is the way your website delivers content, its headline copy on key landing pages, and the copy used for call-to-actions (CTAs) on paid/sponsored landing pages.

Moz’s On-Page Grader
Given the growing importance of off-page contents in amplifying brand reach and improving customer engagement, majority of SEO specialists might not have sufficient time to accomplish their on-page duties on a daily basis. In fact, even the most successful Portland search engine marketing firm has experienced this.

That’s why Moz’s On-Page Grader is an answered prayer for marketers. This tool helps them in doing keyword analysis for their web pages. Whether they are executing a new keyword strategy or re-assessing an existing one, this application can show which keywords are performing well, and the ones that need to be tweaked out.

This on-page grader from Moz also permits you to look at your own key landing pages for the keywords you’re targeting. With this feature, you can also determine how your competitor websites are evaluated for your target keywords. With the insights given by this tool, you can subsequently identify the areas where your strategies need to be improved. Make the necessary adjustments, rinse and repeat, until you accomplish your desired grade.

Marketing Automation Software
In spite of the fact that installing this software can consume a lot of time, the amount and value of information you can get is worth the wait. The data delivered by this tool can assist digital marketers in Portland in creating a campaign that is centered on user behavior.

Immediately after analyzing and finding out the interactions and content that can convert people into actual leads, you then can adjust your strategies to win more visitors.


Certainly, these tools make search engine marketing and optimization in Portland, OR smarter and analytical. So, if you want to stay ahead of others, better have these tools within a hand’s reach.