Sunday, November 30, 2014

Balancing Web Design and Functionality: 4 Tips to Follow

Most of the time, the aesthetic and technical aspects of a web design in Boston, Massachusetts are viewed as separate entities that work only in cooperation in order produce great usability. Even so, website designers and developers can work as a single team to reach a common set of goals by executing a few development process strategies.

From conceptualizing the design until the official date of going live, designers and developers must work closely and should share the same workbench.


#1: Understand How the Audience will Use the Website
The first, and the most crucial, step to balance the website’s design and functionality is to know and understand how your target clientele would be using your website. Majority of web design jobs in Boston, MA are geared towards assisting the audience reach their goals in visiting a website – whether they are ready to make a purchase or just collecting more information. Hence, an effective website prudently incorporates appearance with usability.

#2: Make Certain that the Transition of Workflow is Smooth
One of the overlooked aspects during website development is the phase where the designers turn in the project to developers. The moment these teams are separated, having a unified vision can be difficult, which could result to compromising the website’s functionality and appearance. Thus, bring in your developers into the design process to ensure that the passage of workflow is seamless.

#3: Find New Ways to Turn Design Ideas into Reality
For sure, there will come a time when designers would suggest really good design ideas, and it is the task of web developers to put that suggestion into reality. In fulfilling design ideas, they should not only be supportive, but flexible as well. Moreover, they should also ensure that the loading response and resource consumption of the website are at minimum in order to enhance its usability.

#4: Take the Feedbacks into Consideration
Just like in buying a car, you will not purchase it except when you experience driving it first handedly. Therefore, it is imperative for the whole team to consider what their customers think about their project prototype. Indeed, their feedbacks are an indispensable assessment for knowing what to tweak on the next prototype.


To sum things up, the key to effectively balance the design and functionality of a website is to practice processes that encourage cooperation between designers and developers. Undoubtedly, this is how thriving web developing companies in Boston fulfill their every project.