Sunday, November 23, 2014

SEO and Content Marketing: Going Back to the Basics

It is a proven fact that search engine optimization (SEO) is continuously changing. Hence, if you are targeting to progress your online search engine optimization in Fort Worth, Texas, your entire strategy should always be flexible to changes. One of these recent changes is the shift to content development. In fact, business enterprises nowadays have one or two content marketers who supervise all the content assets to make sure that the content marketing strategy is executed as planned.

Even so, some content marketers still commit basic mistakes that could ruin their campaign. Consequently, this blog post shares three SEO basics that they should always keep in mind:

#1: Keywords
These words are essential for all content assets because these will tell search engines what your web pages are about. Thus, highlighting your target keywords in every content copy will truly be beneficial if you desire to rank for those terms. Because of this, it is imperative for content marketers to insert keywords in the title tag, heading, content title, body, as well as in other tags.

All these places have strong ranking signals for web pages. However, do not spam keywords because Google will surely hammer down your website with penalties. Instead, make certain that the keywords go well with the whole write-up. For best results, make every content asset informative, interesting, and worthy of being read and shared.

#2: Copy Length
Surely, all Fort Worth SEO practitioners are familiar with Google Panda. This is not the cute and cuddly, black and white panda. In fact, it has been feared by webmasters for years now because it targets to penalize those websites with thin and low-quality content. Based from the Google Panda updates, it also finds those content with relatively low word count.

So, how can content marketers avoid the wrath of Panda? They must ensure that their content is substantial and lengthy. Gone are the days of 250-300 words content!

#3: Link Building
Although link building is not as important as it used to be, links still play a substantial role on how search engines rank websites and their content. It is not the core task of content marketers to build links, but they can do certain ways to convince people to link to their content. Some of the effective tactics include “Tweet this quote,” link outreach, and guest blogging to authoritative websites.

While SEO is evolving from time to time, the basics still prove to be effective and essential. If you need expert help, you can always turn to a professional SEO company in Fort Worth, TX to progress your search engine campaign.