Thursday, November 13, 2014

Why Websites Need Responsive Content?

Based from the popular web development services in Oakland, California this 2014, having a responsive design has become very popular for websites. It is continuously becoming a necessity rather than an option because of the increasing number of people who utilize their mobile devices to go online. Therefore, a responsive design is essential if you want your business enterprise to flourish. Naturally, we thought that responsive design was the future, but we come to realize that is not the only essential strategy. As a matter of fact, this is not enough anymore if you are eyeing to remain on top. You also need “responsive content.”


Metaphorically Speaking
To assist you in identifying the difference and relationship between a responsive design and responsive content, form a mental image where your website visitors are customers in your very own restaurant. Logically, you will make certain that the atmosphere is inviting and elegant (brand), you have arranged the best menu and hired an expert chef (responsive design). Unluckily, your service (responsive content) quality is not as good as the two other aspects because you do not have skilled waiters to complete the package.

Your visitors are hungry, and while you have provided them with your best food, something big is still missing. For this reason, a responsive design without responsive content is like providing your finest platter, just to discover that only half of the meal is present.

In order to remain competitive and effective in today’s competitive markets, as well as to meet the current online marketing standards, every website owner needs to implement responsiveness in every single aspect of a website. Keep in mind that people nowadays are hungrier, smarter and tech-savvier.

The Rise of “Responsive Copy”
Because of the reasons given, content writers and copywriters now need to reckon how their write-ups will appear on various mobile devices. In fact, it is imperative for online copywriters to write and check their copies not only from a grammatical standpoint, but from the design perspective as well.

In addition, they should address key questions while writing their content such as: “How will this copy look on a mobile device?”, “Which part of the content will appear first in their mobile devices?”, and “Will the entire copy fit on the same line when optimized for a tablet?” 

Undoubtedly, responsive web design is now filling in the gap between copywriters and designers because the former now faces challenges that are typically exclusive to designers before.

You need a responsive design. Nonetheless, responsive design alone leaves your visitors wanting more. Surely, integrating a responsive content into your user-centered perspective will ensure that all your visitors are acquiring the best experience possible from your website.


If you need professional help implementing this, you can always turn to seasoned companies that provide web development and web marketing search engine optimization in Oakland, CA!