Tuesday, December 23, 2014

5 Essential Information You Need to Know about Alt Tags

Probably, you have encountered the words “alt tags” from the search engine optimization specialists in Albuquerque, New Mexico. Nonetheless, what really is an alternative tag? This blog post discusses the essential information you must know about them.

#1: They are Attributes, not Tags
To be exact, the name of alt tags is actually “alternative attributes of an image tag.” Thoroughly, these attributes offer descriptive information about the displayed image tag within the HTML code page. In practice, the descriptive information offered by alt attributes are useful not only for search engine crawlers, but more importantly, for web visitors who are visually impaired. Moreover, alt attributes are valuable so that search engines can accurately and effectively navigate and crawl all your key web pages.

#2: Alt Attributes are Only a Single Element in an Image Tag
Generally, there are four elements included in a single image tag. These are:

·         Height and Width Attributes – these define the height and width at which the chosen image would be displayed
·         Alt Attributes – provide the descriptive information about the image
·         IMG Tag – displays the preferred image on the page
·         SCR Attribute – specifies which image file is to be exhibited

Based from these elements, it is clear that “alt tags” are not actually tags but are actually attributes! It is like pointing out a motorcycle and calling it a car even though we all know that they both belong to a single family – vehicles.

#3: Alt Attributes Cannot Replace Textual Content
Contrary to popular notion, alt attributes are not a quality replacement for textual content in the web page. As a matter of fact, there is no other element that can sufficiently replace it. Therefore, if your search engine optimization strategy is contingent in image-based content with no description at all, then anticipate that your web pages would definitely fall behind in search engine results pages.

#4: Alt Attributes are not Limited to SEO Only
Even though the description provided by the alt attributes can be a good ranking signal, they are not confined within the SEO environment only. Always remember that their true purpose is to enhance the accessibility of your website.

#5: Not All Images Require Alt Attributes
Most images need to have alt attributes, but not all. For instance, if your website uses spaces, lines, bullets, and other design-oriented images, alt attributes are not actually required for them. If you are having trouble identifying which images need an alt attribute, look at their descriptive or navigational values first to know if assigning an alt attribute on them is a good decision to make.

If you need expert assistance in writing or fixing your alt attributes, you can always go to professional Albuquerque search engines marketing firm.