Tuesday, December 9, 2014

Fine-tune Your Ecommerce Site: 3 Tips to Increase Conversion

Ensuring the most befitting ecommerce solution in Oakland City, OK is not the last thing you should do if you own an ecommerce website in the city. As a matter of fact, experts believe that whether you are a startup or an already established store, giving your customers and prospects a delightful experience must be your top priority. This experience covers the provision of both the best user experience and the warmest customer service you have.

In order to achieve this, keep these quick points in mind:

  • Conceive digital marketing as a brawl arena where fighters fight continuously
  • The online business management offers an incessant opportunity for learning
  • The plan, design and launch phases are not one-time events

If you are aiming to heighten the conversion rate of your ecommerce store, here are three ways you can follow:

#1: Don’t Neglect the Importance of Typography
Over the past years, professionals have come into consensus that 95% of website design is mainly typography. Nevertheless, typography is not mainly about the selection of fonts, but it is also about balancing the whole design. Therefore, carefully pick minimalistic and easy-to-read fonts, optimize them within a white space, and increase their size for better readability.

#2: Pay Close Attention to Your Virtual Real Estate
Keep in mind that your ecommerce store also has virtual shelf space. Unfortunately, it only receives little attention from visitors. Therefore, in order to catch their limited attention and to make the most of their visit, focus on doing the following:

  • Maximize the above the fold area. Ask your visitors for their email addresses by giving something in return. In this way, you can assist them until the very last purchasing stage. Employing professional call center services in Oakland City,Oklahoma is also a beneficial and practical decision to make.
  • Find a way to help them in every purchasing stage. In case they are not ready to purchase yet, try to get back to them through smart email marketing or through social media platforms.
  • If you have the budget, make sure your ecommerce site has a responsive search bar so that even first-timers can easily navigate your store.

#3: Make Certain Every Page has a Purpose
Every web page of your ecommerce site should be purposeful. They should play a role in your overall marketing workflow. If a page doesn’t have a goal, that page should not exist.

If you believe that something important is missing in your ecommerce store, you can always turn to expert digital marketing companies in the city that offer a wide range of web solutions from website design, to search engine marketing, and to website hosting and maintenance in Oakland City