Sunday, February 15, 2015

Content Curation: Its Role in Search Engine Marketing

Looking at the search engine marketing in Indianapolis, Indiana today, a lot of seasoned SEO practitioners and marketers are integrating quality content creation into their strategies and long-term plan because they are deeply aware of the sustainable benefits that insightful, informative and meaty content can bring. With the focus on content creation, however, “content curation” is being left behind. Little do they know that curating content can do wonders not only in collecting information but also in drawing gin more viewers.


Content Curation: What is it?
Fundamentally, content curation embraces information/content collection, preparation and exhibition of a particular topic. As you may already know, the people who are engaged in this kind of activity are called “curators,” and they thoroughly search existing content in all available channels so that they can expose their readers to these materials in a substantive manner. Nonetheless, this does not mean that curators only take other’s content and present it in their own way. Rather, principled and expert curators carefully structure the existing content and make it more read and share-worthy.

Advantages of Curating Content
In the context of marketing, the most remarkable benefit of curating content is that this allows for better interaction with your target readers by giving them insightful and interesting content. Content curation is also expedient for curators because it helps them gain a “mention” from other curators, bloggers and website owners. Furthermore, a lot of brands also capitalize content curation to boost their influence across different channels. Once these brands begin creating, curating and sharing content in different channels online, the amount of content can be really overwhelming. This is where content curation comes in. Curators examine this vast pool of content and rejigger all necessary information so that these can be read and digested easier.

Indeed, we are now living in an era where even a single area of interest can be taxing to read. Hence, the marketing game today is centered on content provision that can be read and enjoyed. Given this, the role of content curators in the field of SEO marketing in Indianapolis would be more critical today and in the future.


If you are yearning to do content curation, be warned that this is not a laidback task, because it typically necessitates effective management of information from Facebook content, trending tweets and stories, to complicated data. So, if you wish to reap the benefits of content curation but do not know specifically where to begin, a professional company like Silver Connect Web Design can be of help.