Thursday, May 7, 2015

All You Need to Know about Competitive Analysis and Local SEO

From the city’s statistics in 2013, Phoenix houses about a million and a half people, and approximately half of them are engaged in different business. As a matter of fact, there are 150,000 registered business establishments in the city. With this massive number, Phoenix’s business landscape is surely competitive. In today’s digital environment, these businesses are not only vying for the actual market, but for the digital prominence as well. For this reason, every business owner needs an equally competitive, perhaps even the best, search engine optimization in Phoenix,Arizona in order for their websites to have good visibility to their target market and audience.

SEO Competition
Normally, the SEO competition is composed of all businesses not only within your city, but including all those within the state or even the country. Hence, it is safe to assume that your competitors will be coming in different sizes, be it a start-up, medium-scale business, or a huge corporation, as long as they have a functional website. This is why selecting the SEO firm that will handle your SEO campaign is not only significant, but also crucial, for they will direct your path of success in marketing your business online.

Data-driven Competitive Analysis
Before carrying out any action from your SEO plan, it is imperative for your SEO firm to answer all your questions in mind. Naturally, this includes the questions on how you can effectively compete with other businesses. Therefore, the competitive analysis must clearly reveal who your real competitors are, where they acquire most of their leads, as well as their existing on- and off-page SEO strategies. An SEO plan that is grounded on data definitely has a higher chance of yielding positive results.

Local SEO: Where the Competition Begins
Business owners are consumers as well! So, as a business owner, you should know that every time a consumer looks up a product or service online, there is a high chance that they are also looking for a local provider. This is where local SEO enters the picture. Local SEO tries to improve your website’s visibility especially in local searches. When more and more people doing local searches find your website, then you also have a higher chance of converting them into actual and paying customers. In the long run, being competitive in local searches is synonymous to having more sales.

Despite the fact that search engine optimization in this city can be very competitive, a seasoned company that provides forefront yet affordable search engine optimization in Phoenix, AZ can help your business achieve success in online business marketing.