Sunday, May 17, 2015

What Is Guest Blogging and Why Should You Care About It?

In today’s marketing milieu, blogging has proven its role in enhancing not only brand reach but brand awareness as well. Unfortunately, majority of business owners in North Carolina still neglect this very essential marketing aspect. As can be expected, Raleigh SEO specialists will recommend blogging, especially when creating a social media strategy. Blogging alone can provide the same marketing assistance as with a Twitter and Facebook campaign.


Is Guest Blogging Dead?
Contrary to what is circulating nowadays, guest blogging is still very much alive! The schemes, however, that abuse guest blogging in order to build links are those that got trounced by search engines, particularly Google. These shady tactics are not actually reaching out to reputable guest bloggers; rather, they are actually the ones who are posting. What’s worse is that, the post is typically a spun or rewritten article. Evidently, links are the only thing they’re after, not the value of content. This is the kind of guest blogging that is virtually dead. The more ethical and search-engine friendly way of guest blogging is still practiced today.

Usefulness
Social media and SEO experts in Raleigh, North Carolina have confessed that the root of their client’s success can be attributed to the role of guest blogging. This allows their corporate blogs to remain active even in busy schedules. Nevertheless, guest blogging should be treated as the perfect solution, and you still need to actively post in order for your readers to not lose interest.

In case you have sufficient amount of time, you must take into account guest blogging for other authoritative sites. Writing awesome guest blogs is a proven way of “soft marketing” your business. Let alone, it is also a surefire way of driving traffic to your corporate website. In a nutshell, writing quality content for guest blogging is a win-win strategy for your business.

Effectiveness
Guest blogging can now be accomplished faster and more conveniently with the help of several content distribution and management apps like the BufferApp. With this application, you can post and/or schedule the content in multiple sites and social media platforms. As a matter of fact, a company can gain more than 100,000 new users in less than a year just by writing approximately 150 guest blogs for other websites!


So, if you want your website to have this amazing result, too, you can always turn to expert companies that provide competitive SEO solutions in Raleigh, NC including effective content management.