Wednesday, June 3, 2015

2 Reasons Why You Should Redesign Your Website Now!

In today’s digital age where tools for website creation in San Diego are indeed cheaper, quicker and easier to use, why do some business websites still take a while to go live? Does creating or redesigning a website cost a fortune? Surely, if you are planning to redesign your website, these are the same questions that are in your mind. 

In contemporary web design market, there are a number of platforms and options to look at. Websites nowadays can be built even without much coding knowledge and skills. While it is true that you could create website through a CMS to significantly decrease the budget and time it takes to build, a lot of website owners overlook an important aspect.

Consider this: If all your competitors are doing the same, then how can your website gain traction in the web? Precisely! Standing out will become a problem if you tend to follow a cookie-cutter approach. So if you truly want to achieve a better brand development in San Diego, CA that could last for a long-term, consider taking another route – a unique and tailored website redesign.

Outdated Websites are No Longer Successful
Nearly 10 years ago, Flash was the “next big thing” in website development. However, as the internet usage continued to boom, so did the mobile usage, which apparently killed Flash. Even so, some website owners still consider having a flashy slider or presentation to pull in more traffic and/or to lower their site's bounce rate.

You should steer away from this for two reasons. The first is because it will only cost you more without increasing your traffic or customer engagement. The second is with improved technology, web speed, increased mobile web usage, and content-centered marketing seems to be a better practice. Provide valuable and helpful information to your customers and the traffic will flow naturally.  

Intuitive Designs are Not Advisable
One of the unmatched benefits of having a website redesign is gaining a better understanding of whom your website is talking to. Gone are the days of basing a website design from mere intuition. Today, observation and research are needed in order to know the right mixture of design and content that will receive the highest engagement rate from visitors. Part of this design re-development is knowing whom your website is talking to, the things they are interested in, and what makes them come back to your website.

Bottom Line

A website redesign costs more and might take longer. But, it is a long-term investment that could help your website become more functional and visitor-friendly. So if you are ready to put this plan to materialization, set a meeting with a website design firm in San Diego