Thursday, June 25, 2015

Small Business Websites: 4 Tips for a Successful Run

A lot of small business website owners in Seattle, WA experience a variety of faulty and inconsistent design elements that critically limit the usability and effectiveness of their websites. However, the bigger problem is, the business owners personally added those elements or hired a Seattle website design service provider to incorporate them, thinking that they might look good or enhance the user experience.

Like it or not, some design and process elements irrespective of their good intentions, normally make a website unappealing and more difficult to navigate. With these combined elements, your website is driving away your potential visitors towards your competitors.

So to help small business website owners remain competitive in their market, provided below are the things to avoid.

#1: Don’t Make the Website Too Big
Contrary to popular notion, not all big things are always better especially when handling a website for small business. Gearing towards having a big website needs proper planning because of the possible key problems such as slower loading time and navigation difficulty.

As a small business website, your primary goal must be to establish your brand and pull in a constant flow of prospects. Needless to say, you cannot achieve these chief objectives if your website runs slowly or is hard to navigate.

#2: Don’t Integrate Videos that Play Automatically
In today’s web standards, nothing is more annoying for online visitors than opening a website just to get bombarded with autoplay videos. Of course, it is more irritating when the visitor cannot stop them. Keep in mind that small business websites should welcome people, not drive them away. Therefore, stay clear from integrating these videos or any other flash/html 5 animation that could ruin the user experience.

#3: Don’t Make the Checkout Complicated
As a business, your ultimate goal is to convert visitors into actual sales. The checkout is the final stage of every purchasing process. It is the last thing that separates you and your website from a potential sale. Thus, always make it easy and simple for your visitors to check out items or request for a service.

#4: Don’t Try Too Hard on the Visual Grandness
For sure, a lot of web designers in Seattle, Washington would try their best to create a visually appealing website. However, focusing too much on the visual grandness of a website tends to lead to a confusing and overly distracting design. Keep in mind that your small business website doesn’t have to be too visually delighting for it to become functional and productive. Aim for simple designs that focus on your content and products/services – no unnecessary flashy gimmicks. 

Final Thoughts

If you are having trouble avoiding the above-mentioned practices, you can always turn to professional Seattle web development companies for expert guidance and help.