Thursday, July 16, 2015

Enhancing Website Performance: 4 Facets to Keep Tabs On

When it comes to boosting website function and performance, most website owners read articles and blog posts online to check the things that can be tweaked when it comes to web design, content optimization and web development in Virginia Beach, Virginia. Of course, there is a plethora of information available on the web regarding this matter. However, let us face it, the real challenge lies in choosing the most appropriate SEO resources or tactics that can be applied in your own strategy or campaign. The selection process alone can consume ample amount of time especially if website optimization isn’t really your expertise.

So, how exactly can you optimize your website both for the search engine and the people? Concentrate your efforts in creating a seamless and enjoyable user experience. To help you get started, here are some strategies that your business must focus on to enhance website performance:

#1: Crawlability
Essentially, search engines appreciate how a website lays out its design and content. Needless to say, your website infrastructure must deliver the information that search engines are looking for when crawling your site. Therefore, the way your website provides information when search engines index pages is crucial to the website’s performance as a whole.

Some of the good practices include providing a content sitemap, ensuring that your website has no broken links, connecting your website to Bing and Google webmaster tools, and ensuring that call-to-actions (CTAs) are situated above the fold. Professional website developers in Virginia Beach, together with your SEO guys, can help you set up, implement and monitor these actions.

#2: Read- and Share-worthy Content
Do not make your website a ghost town where only a handful of people visit from time to time. So, instead of writing mediocre content, why not start generating awesome content? A bang up and engaging content will not only make visitors stay longer, but it will also generate traffic and improve the site’s domain authority once it is indexed by search engines.

#3: Links
Links still play a critical role when it comes to website performance. The more credible links pointing to your website, the higher search engines will deem it as a trusted source of information, hence improving its ranking in search results. Just make sure that all your backlinks are coming from reputable websites.

#4: Social Media
Social media has truly revolutionized how content reaches people today. Making the most of popular and available platforms will definitely do wonders in promoting not only your content, but your brand as well. In the long-run, having ample social signals will boost your online presence and reputation.

So, if you are ready to take your website to another level, start incorporating these four practices to your strategy today. If you need professional assistance, you can always turn to expert firms that provide complete website development in Virginia Beach, VA.