Friday, July 10, 2015

Essential Things You Should Know about Keyword Research

It has been a constant debate among Tulsa search engine optimization specialists and practitioners on which is the “correct” way in doing keyword research. Of course, if you try to find the answer for yourself, you will surely find loads of online guides and forums that propose different things. Even so, you must keep in mind that there is actually no “best” keyword research method; rather you should understand that there is only an underlying method that SEO marketers build and tweak to work for their campaign.

For this reason, this blog post shares the bare essentials of keyword research so you can effectively build a solid foundation for yours.

Essentially, the goal of keyword research is to find popular queries, terms and phrases in search engines. Therefore, it covers both organic and pay-per-click campaigns. Its significance lies in helping you find the same (or exact) search terminologies your target searchers are using. So the objective of keyword research is to come up with a list of phrases and words that match the lingo of your target searchers.

Intention of Keywords
Sometimes, keywords remain as mere words unless you use them in relation to your online business presence and prospective searching customers. Therefore, all the keywords you produced in the research should always have “intent,” whether it is for customers looking to buy, for consumers who are conducting product comparison, or building brand awareness as a whole. In fact, intention for these keywords should be your primary consideration while doing research. This may seem like an overkill, but it is critical to a thriving search engine optimization strategy.

Keyword Research Funnel

Similar to any marketing process or endeavor, the foundation of keyword research is a funnel. It begins with locating general keywords, then specific keywords, and finally, determining which of them are the most optimal for your campaign. Fundamentally, the keyword research funnel has four phases:

  • Gather Stage – Collecting short-tailed words that are relevant to your line of business
  • “Gather-More” Stage – Picking out obtained keywords to see which could yield specific or long-tail keywords
  • Filter Stage – Separate keywords that are “fool’s gold” from those that are really good
  • Monitor Stage – Once the keywords are implemented, you should monitor your list and update it periodically

Surely, every search engine optimization specialist in Tulsa, Oklahoma has formed their ingenious keyword research methods by considering the basics. You don’t have to exactly follow the format; rather, think of the above-mentioned method as a guide to help you understand the foundation behind keyword research and how to profoundly do it.