Thursday, July 2, 2015

Increase Your Website’s Conversion Rate by Following These 3 Simple Tricks!

Securing the most appropriate ecommerce solution in Tucson, AZ is not the endpoint if you are running an ecommerce store in the city. In fact, professionals have mentioned that whether you are a startup store, or already an established one, delighting the customers and prospects should be your utmost priority. Apart from providing good products and services, customer service is one thing that you cannot afford to miss out. In addition, to achieve the provision of the best and most delightful experience for your customers, your web store should also provide outstanding user experience.

In order to arrive at this, here are some quick points to keep in mind:

  • Think of digital marketing as a brawl arena where fighters never stop fighting
  • The planning, designing and launching processes are not one-time events
  • There is always room for learning when it comes to online business management

In detail, if you are eyeing to boost your ecommerce site’s conversion rate, provided below are some tricks you can do to fine tune your website. 

#1: Pay Extra Attention to Your Virtual Real Estate
Your ecommerce website also has a virtual shelf space, but unfortunately, it only receives minimal attention from users. So in order to grab their attention and maximize their visit given the very little window of opportunity, concentrate on doing the following:

  • Find a way to assist them in every purchasing stage. If they are not yet ready to make a purchase, try to get back to them on social media or through smart email marketing.
  • Make the most of your above-the-fold. Ask for their email addresses and give something in return. In this manner, you can lead them to the final purchasing phase. Hiring professional call center services in Tucson, Arizona is also a practical and tactical move.
  • If your budget permits you, place a search bar in your home page so that even first-time visitors can find what they are looking for easily. 

#2: Don’t Belittle the Effect of Typography
Through the years, about 95 percent of website design is about typography. Even so, it is not mainly about choosing fonts, but more importantly, it is about balancing the entire design. Choose easy-to-read and minimalistic fonts, optimize them in the white space, and increase their size as much as possible.

#3: Make Every Web Page Purposeful
Every page of your ecommerce store must have a purpose. They should take part in your marketing workflow. If a page does not have a goal, it should not exist.

If you think something is missing in your ecommerce website, you can always turn to professional digital marketing agencies in the city that provide a gamut of web solutions such as web design, ecommerce solutions, search engine marketing, and website hosting and maintenance in Tucson.