Wednesday, August 19, 2015

Must-haves for an Effective Ecommerce Website

As predicted last 2014, the web design jobs in Virginia Beach, Virginia that cover a responsive and mobile-friendly ecommerce website are not a competitive advantage anymore. Rather, these have become a necessity for conducting business online. Evidently, this shift in the web design industry would also impose a great effect on how business-to-business (B2B) websites will be designed.

In general, mobile design is continuously becoming a prominent element as it influences the entire ecommerce design. For this reason, provided below are some of the past web design trends that became a “must-have” for ecommerce websites.

#1: Hidden Menus
It is becoming a trend in mobile design that some necessary and common website elements are hidden until the visitors need them. For this reason, hidden menus (also known as “hamburger menus” because of their icon appearance) have gained unprecedented popularity.

#2: Responsive Design for Large Screens
As mentioned earlier, responsive design has become a requirement for ecommerce websites. This “requirement” is being reinforced by the existence of smart televisions, gaming consoles, and other high-resolution devices that are being transformed into an internet-enabled ones. For this reason, responsive designs are needed to cater clients who are utilizing these devices in making a purchase.

#3: Large and Flexible Typography
In web graphic design, particularly within the context of responsive design, a lot of designers believe that next year will be a notable year for flexible and large typography. Why? This is because of the fact that more and more consumers nowadays prefer the use of fonts to increase the ecommerce website’s usability. Gone are the days when fonts are mainly for decoration purposes only.

#4: Noticeable Photography
Even though the speed and loading response of a website are increasingly becoming crucial in today’s web standards, a lot of developers and designers still opt for having large images because of the improved responsive design techniques as well as adaptive images to compensate for. Undoubtedly, these catchy big images substantially help ecommerce website not only in attracting more customers, but to also in selling more products/services. So, expect to see more ecommerce stores sporting relatively large images in their websites.

#5: Video Content
In marketing a complicated product or service, a detailed video would surely go a long way in helping consumers have a better understanding of what is being offered. Therefore, anticipate that some ecommerce websites will make use of videos in their blogs, product detail pages, YouTube channel, or even as a background in their home pages.

If you want your ecommerce store to have any of the aforementioned elements, feel free to ask professional companies that offer expert web design in Virginia Beach, Virginia.