Tuesday, June 25, 2013

Guidance on Website Buttons That Don’t “Push People’s Buttons”

For those who are unaware, when someone says “pushing a person’s button”, it means to annoy or pester someone. Whatever it is that gives a person the sense of annoyance, may it be a person or any given thing, is “pushing” that person’s “buttons”. Believe it or not, some internet frustrations users may have come from the buttons of a web page. This is not a good sign. After all, the goal of a web design is to make a web page appealing and user friendly. 

Web development has always included graphic design and web development companies assure their clients that their web pages are well designed. As such, here are some guidelines that most web designers follow when formatting the buttons on a graphic design.
Button hierarchy.  When dealing with multiple buttons, meaning two or more call-to-action buttons, it is important to establish a form of button hierarchy. This equates to format or layout the buttons in such a way that the most important button is more dominant or prominent in the eyes of a user. Color, size, even positioning can help in this matter. For example, normally the most dominant button will be placed at the very top of the list or at the very right.

Format and Style. Web designers should experiment with the style, format, and layout of the buttons while still cohesively matching it to the rest of the web page’s design. It is highly advised to play around with the shape, the size, the color, the dimensionality, the embellishments, and the label of a button.   

Exact and Precise Labels.  Make sure that the label inside the button is exact and precise. By this it means that the text or word written in the button must be an exact description of what pressing the button will do. If it says, “Yes” then the button should enable a yes reaction. If it says, “Buy now!” then the button should allow the item to be bought and not “added to a cart”. The best approach is to use ambiguous labels for button designing.

Always remember, it is most advisable that a designer always think to put themselves in the shoes of the visitor. Comparing a personal liking to the design and visualizing a third person perspective will result in a design that will appeal to the visitors of the page.