Wednesday, August 14, 2013

I know What Search Engine Marketing Is…I think?

Any idea what search engine marketing is? Those familiar with the general idea of web development know how might be able to guess and define at as an extension of search engine optimization. True enough, search engine marketing is the promotion or advertising of websites by means of the result page generated by search engines, optimizing it and increasing its visibility. 

When users are in “hunt mode”, marketers provide the “hunting grounds” for them. “Hunt mode” is what is referred to as the time at which users scour the web by text box or by clicking through a directory hierarchy with the intent of either buying a product, soliciting service, or both. Marketers attempt to attract these users and lead them to the direction of the website they are marketing. Because of this resulting search engine traffic, the internet has become the ideal information hub spot for targeted traffic and has become the ideal playground for both organic (unpaid) listings and paid advertising listings.
The main focus of these traffic marketers then becomes the earlier mentioned search engine traffic. This traffic which is unique in many ways has become the singular subject of interest that drives these marketers and for good reasons.

1. Non-intrusive. Most advertising techniques like these marketers aim to get the attention of users. One way is to present themselves at the right moment in the “hunt” of the user without intruding or interrupting the “hunt” in what they call “just-in-time-marketing”. This method allows for search engine traffic to be considered as a non-intrusive method for marketing.

2. Voluntary. Search engine traffic is audience-driven and it means that the users or audience is given control of selecting the listing from a list of many, not to mention the search query that lead to said listing.

3. Query dependent. These search engine traffic is generated from a fixed inventory and can only be classified as such if that search was initiated by a user’s query search.