Sunday, November 3, 2013

Negative SEO – What is it?

Good online search engine optimization has been the best way of boosting page ranking, but some unethical website owners have been trying to delve into the art of Negative SEO, which basically involves a host of methods to lower down a targeted page’s rank. The most popular negative SEO tactic out there is Google Bowling, which basically involves spam links all pointing the targeted website to lower down or possibly even eliminate the webpage from the search results page completely.

There are two kinds of Google Bowling, depending on the duration of the attack. The one-time variety of this negative SEO tactic which only spans a single day, with the website being bombarded by hundreds or even thousands of spam links that could lead to a boosted website standing in a few days, but then once Google or other search engines catch up on what’s going on, they get penalized heavily. This is pretty effective because of the strict parameters set by the Penguin algorithm. However, continuous attacks are even more devastating, which could render an entire website unsearchable because this type of attack could span from 3 – 6 months, with thousands of bad backlinks being added for a single anchor phrase. This could ruin the website’s entire search engine marketing campaign, wasting lots of money and time. 

Negative SEO can only be countered by submitting disavows to the search engines for the unreliable links. There are webmaster tools that could help detect the bad links that could be the result of Google bowling, which could also be used as a precaution if there are sudden fluctuations with the website’s traffic. For that, Google has a disavow tool which allows webmasters to remove the spam links generated by this unethical search engine marketing solution. Couple this with better SEO campaigns, websites will be able to recover from this malicious attack and regain their lost traffic.