Tuesday, November 5, 2013

Preventing Negative SEO through Backlink Auditing

Penguin 2.0, one of Google’s algorithm updates, imposed strict penalties to websites using black hat SEO tactics to move up in the search results page. This update basically crippled the unethical SEO professionals using these underhanded tactics…or so they thought. Today, negative SEO has changed its form, and now the same parameters imposed by the Penguin update are being exploited to bring down competitor websites, rendering their search engine marketing campaign useless. The most common method implemented by these black hat SEO experts is to point hundreds or thousands of negative backlinks to a website in order for its organic search ranking to go down or even eliminate them entirely from Google’s search index.

Webmasters use the Google-provided Disavow tool, which basically allows them to have some sort of protection from this kind of unethical attack and
retain the effectiveness of their good online search engine optimization campaigns. Alas, most of these webmasters only use the tool once their page suffers a drastically decreased web traffic caused by Google-imposed penalties, thinking that the website is operating under a black hat SEO strategy. Realistically speaking, the disavow link tool should be used to preempt these kinds of attack.

That’s why it’s really important to perform regular backlink audits, to ensure that low-quality links are identified and disavowed as soon as possible. It’s as important as building website reputation through linking. Auditing shouldn’t be considered an option because this is pretty simple to do—all that needs to be done is to download the backlinks from a backlink tool or a webmaster’s account, which will show all the links pointing to the website. This will help its search engine marketing and optimization by removing possible threats as soon as possible, leaving only reliable backlinks that would in turn give a legitimate boost to its search engine ranking.