Tuesday, November 19, 2013

The Benefits of Long Tail Keywords – Less Competition, Higher Rank

A lot of experts in the field of online search engine optimization often regard keyword research as an integral part of optimizing a website. Most of the time, though, they focus on the “head” keywords—meaning popular keywords that are more frequently searched in search engines. To give a more concrete example, “car repair” is considered as head keywords, while “compare prices car repair Texas” are long tail keywords. Those who are just starting with the SEO field just tend to give their sole attention to head keywords for site optimization or by availing of pay-per-click campaigns.

But what could long tail keywords possibly do in terms of leverage?

The biggest advantage long tail keywords possess is that these keywords are not really as deep in competition as their head counterparts. This means that there are a lot more chances for the search engine marketing campaign to be successful, because there’s less competition and therefore the probability of landing at least on the top spot is higher. For starters, a good example of a really popular “head” keyword is SEO, which actually gets more than 6 million searches every month, and that’s for Google alone. This is deceptive to most SEO experts, because when this term is searched, it would actually turn in about 300 million page results, which could be overwhelmingly hard to compete with. Of course, while the possibility of landing within the first ten pages of Google is not that bad, it could take months to do so, quite a large feat and very difficult at that.

Statistics will even show that 75% of the clicks in the search results page in Google are on the first five links. What’s more is that 98% of user clicks are made on the first page of the result page, so if SEO has more than 300 million results, the 299,999,990 million other pages in the subsequent pages get only 2% of the total clicks. Having a long tail keyword will actually be beneficial to search engine marketing and optimization, as they only target specific words that have lower page results. Actually, “top SEO techniques” will only yield about 5.8 million page results, which is comparatively lower than the aforementioned SEO keyword.