Tuesday, December 3, 2013

Is SEO’s Keyword Optimization Finally Dead Because Of Long Tail?

Since the November update of Google, the newest algorithm has shaken the SEO industry. Hummingbird brought tremendous effect psychologically to Internet Marketers especially to SEO and SEM professionals. Fortunately, the update focuses on semantic search  enhancement. News, blogs, reviews and speculations flung here and there about its negative effects to the industry. 

To people afraid of changes hummingbird will obviously inflict serious damages, but to those who’re always ready it’s their long awaited opportunity to beat their competitors.

What’s the definition?

Long tail keywords are simply described as the more specified keywords inexperienced end-users use when searching and have an astounding influence to major searches generated.

For example: instead of “blazing event or location”, it looks like this “where is the blazing blue event located?”

Since long tail reduces competition, creating optimized content for keywords that are less popular narrows down competition, generates more page views and higher page rank. Using long tail keywords significantly boosts your search engine marketing campaign with positive results. Other benefits include: It gives 70% of anticipated web traffic, has a 100% ranking potential and are placed higher in terms of optimized content. This is pretty good isn’t it?

I guess it’s about time we change traditional SEO strategies and face new techniques. This window of opportunity is a little bit narrow so only the fastest one’s to implement it will be the champions later on.

Long tail keywords, despite being least appreciated by most web developing companies, the fact is that it actually helps a lot in search engine marketing and optimization. This is simply because by using a lot of numerous variations of long tail keywords incorporated with head counterparts in several optimized good quality content, your website can gain higher page views. It might even be positioned in one of the top spots of common search terms corresponding to whatever niche or business your keywords are focused on.