Sunday, March 2, 2014

E-commerce Solutions: Standalone vs. Online-Hosted

Undoubtedly, choosing the right ecommerce solution could be the deciding factor for your online business’ success. However with the existence of copious available options regarding e-commerce software, it is indeed a painstaking task for business owners to select among these choices. Nevertheless, they must first settle on whether to take an online-hosted shopping cart or a standalone shopping cart software.


Advantages and Disadvantages of Standalone E-commerce Solution   


For most, the standalone e-commerce solution is regarded as the “traditional” approach. This is so because online business owners are necessitated to pay for a fixed license fee that would give them the right to receive (or download) a disc and install the shopping carts software into their personal computers. Normally, the license fee only varies depending on the number of licensed software the owner will need. Because of this, one of the known vantages of using this kind of solution is that it allows business owners to have a better control over their stored data and files. This is also the very reason why a standalone e-commerce solution works best for owners who want a more flexible solution for their e-commerce operations.


However, this ecommerce solution also comes with a drawback as it requires the business owner to purchase services, like web hosting, separately.


Advantages and Disadvantages of Hosted Shopping Cart


In most cases, hosted ecommerce plans are sold as a subscription for a specific ecommerce package. Normally, this package includes a website, domain, and a shopping cart. The length of subscriptions can vary from half a year to one year, to three or more years. In addition, the subscription fee automatically entitles owners to receive software updates and advances. The best thing about this online-hosted solution is that it allows owners to access their stored data anywhere and anytime as long as they are connected to the Internet. Apparently, this kind of solution is ideal for owners who are always on-the-go.        


However, using hosted solutions has restrictions. For example, every subscription package would only allow limited number of products, as well as design options. Needless to say, business owners have no other choice than to work with what is given in their chosen package.


Conclusion


In terms of outcomes, both of these solutions could yield positive results as long as the company that will handle your e-commerce campaign is professional. If you want to make the most out of your chosen e-commerce solution, contact a firm that offers search engine marketing optimization services now, in order to help your e-commerce portal draw in more exposure, traffic, and conversion.