Sunday, March 30, 2014

Long Tail Keywords As Your Best SEO Strategy When Blogging

Blogging is one of the most powerful and convenient methods to be involved with your existing and potential customers. Additionally, well-written blog posts can also draw in organic traffic into the main business website. With these indispensable features, blogging is truly instrumental for enterprises no matter how small or big their operations are. Nevertheless, if you really want to optimize the benefits of blogging, you should start practicing the use of “long tail” keywords today. In the long run, this practice can be your best seo strategy when writing your blog posts. Using long tail keywords is not a conjuring trick. Instead, it would only require you to change a bit of your outlook while conceiving and writing your blogs. So what are these long tail keywords? Here is a quick exemplification:


Let’s say that you want to talk about custom doors and windows. Normally, you will do some research first, and then write your content about it; not to mention that you will also include catchy images and a killer title. After these, you will make sure that you have strategically placed your keywords throughout your blog post. However the problem is, most individuals will utilize only a single word as their tag or keyword. These single words are known as short tail keywords. In our illustration, these keywords can be “doors” or “windows”. Using short tail keywords is not effective because if you Google these words, you will receive hundred millions of search results. Needless to say, your target readers may not come upon your blog post. The same outcome will be apparent in mid tail keywords such as “custom doors” and “custom windows”. Although they will bring out smaller number of results, they are not specific enough.

As you might suspect by now, the most effective search engine optimization strategy when blogging is by using long tail keywords. In order to become more specific, it is highly advisable to include location in your keywords, for instance Houston. So your long tail keywords could be “custom doors in Houston” or “Houston custom door makers”. Both these keywords do not only generate the least quantity of search results, they also concentrate more on your customers and what they really NEED. If you place yourself into the shoes of your customers, you will surely prefer write-ups that offer the most useful and relevant content.

To sum it up, it is strongly recommended to use at least two or three long tail keywords in each of your blog post. Keep in mind that the more specific your keywords are, the more will your blog turn up and be read by your target readers. Even though the entire process and logic in utilizing long tail keywords appear pretty simple, search engine optimization specialists will verify that this strategy is a clear-cut yet effective one.