Wednesday, April 16, 2014

5 Marketing Maneuvers to Boost your Current Search Engine Marketing Solution

When it comes to gaining prospective clients, many companies are still unsure which search engine marketing solution and tactics they should capitalize to fill their sales funnel. In addition, a lead generation plan will only be regarded as successful if it meets criteria such as:

1.    It gives large numbers of qualified leads for the company;
2.    It helps reach target customers effectively;
3.    It tracks the progress of your lead acquisition; and
4.    It evaluates the overall costs as well as the return of marketing investment.

Essentially, there are five marketing tactics that meet these criteria. Incorporating these into your SEM campaign would be instrumental because they are already tried and tested to yield large numbers of actionable leads.

Social Media Ads

Capitalize banner advertisements to target customers in LinkedIn, Facebook (Suggested Post/Page), and Twitter (Promoted Tweets). Indeed, this is a practical and effective approach because for example, an advertisement about “wedding gown and apparel” would appear in Facebook pages of users whose relationship status is “engaged”.

Banner Ads / Display Ads

This is a commonly used form of digital marketing today. Display or banner advertisements are used in websites that are frequently visited by the ad’s target clientele. Accordingly, these ads are primarily used to generate leads. Moreover, marketers are now getting good response rates with interactive ads on mobile phones and tablet devices.

Cold Calling

Although it is a conventional marketing tactic, still, it is one of the most effective call center services especially for business-to-business (B2B) enterprises. In cold calling, you utilize a targeted call list of prospective customers (e.g. business executives) who might be interested in your products or services.

Email Marketing

Even though dozens of companies are hesitant to try this approach because they are anxious that their marketing emails will be mistaken for spam, email marketing is still a very efficient lead-generation method online. In order to steer clear from the spam trouble, companies should only use targeted and permission-based mailing lists; not to mention that they should comply with the 2003 CAN-SPAM Act Guidelines. Following these ensure your marketing emails would reach the inbox of your target customers.

Direct Mail

If you have a complex service or product that requires a detailed explanation, this approach is expedient. As a matter of fact, you can properly pass around your marketing collateral through this method. The disadvantage, however, is that it’s a pricy maneuver. Thus, use it only if you are selling something that could yield higher ROI.


If you desire to incorporate the above-named tactics into your marketing scheme today, it is strongly recommended to seek the professional assistance of expert firm that offers a complete range of online and brick-and-mortar marketing solutions from website designs, to printing market collaterals, to web development services.