Wednesday, April 9, 2014

5 Website Creation Tips: Things to Avoid when Having Responsive Web Design

In 2012, Google announced that according to their research, about 7 out of 10 consumers are more likely to buy a product or avail a service from a mobile-friendly website. Perhaps, this astonishing result has started a shift in website creation and development that is geared towards implementing responsive web design in order to address mobile phone and tablet visitors. However, as the population of websites that implements responsive web design increases, more and more sites also stick to the basics and fail to optimize this design further. 

Five of these not-so-optimized areas are listed below.

1.    Copy length – Scrolling too much may get your visitors bored. So if you have a lengthy copy, you should reevaluate it now. Moreover, businesses should be able to pitch their messages in a concise manner. As much as possible, get rid of irrelevant sentences or paragraphs as they only provide poor customer engagement.

2.    Advertisements and pop-ups – Although they can be a source of income, it is highly advisable to eliminate them from your mobile websites at once. Apart from the fact that they cannot be easily modified in smaller screens, they also slow down your site’s loading response. In addition, difficulty in closing them out would just cause annoyance to your visitors.

3.    Images – Although the backend of web development automatically sets the images to conform to several screen sizes, it is always important to evaluate your images particularly on high-value pages such as the home page and service/product pages. As much as possible, make your images as attractive as possible to pull visitors in. Nonetheless, it is important to limit the total number of your images since it helps load your website faster.

4.    Navigation structure – Navigation is significant to having a flourishing site regardless of what the platform is. Therefore, if your native website has seamless navigation structure, make sure that your responsive sites also have the similar structure. Your responsive websites should also sport navigation menus that are finger-friendly. Also, make your social media buttons functional and large enough so they can redirect visitors to your social media channels.

5.    Videos – Your web developer should be proficient in setting up flash/html 5 animation and video player so your site could stream videos with no difficulties over tablets and mobile phones. In addition, always make your videos relevant, and short and sweet.


You should not stop in having a mere responsive web design. Instead, optimize its features in order to capitalize its advantages. If you need expert assistance regarding the above-mentioned areas, silver connect web design can be of huge help as they are already knowledgeable in implementing and optimizing responsive websites.