Tuesday, April 29, 2014

Search Engine Marketing Optimization: Organic SEO vs. PPC

When it comes to driving traffic and acquiring leads to your website, organic SEO and PPC are both great options. However, it is a ceaseless debate in search engine marketing and optimization industry which of them is better. Does one outmatch the other? In order to answer this question, site owners must consider the possible benefits of each strategy to their businesses.

Organic Search vs. Paid Search

Basically, organic search pertains to the “free” traffic from different search engines into your website. Search engines such as Bing, Google, and Yahoo look for your site for keywords and contents to measure how relevant your website is with regards to the query being asked. As you might know by now, creating quality and relevant content, and executing several search engine optimization practices really take up time and money. Therefore, even though you’re not directly paying for every redirected visitor that goes to your site, you are essentially paying just to appear on top of search engine result pages (SERPs).

Alternatively, paid search is when companies decided to set up advertisements on various search engines to generate traffic into their sites. Advertisers pay these search engines every time someone clicks their advertisement. The chances of these advertisements to appear depend on various factors such as the amount you bid on your target keywords, your site’s relevancy, and the geographical area where your ads will be shown.

SEO Strategy vs. PPC Strategy

Search engine marketing firms have established without doubt that both these strategies produce positive results. However in several instances, using organic SEO is not suitable for a business, and the same goes with PPC.

PPC is good if you are looking for targeted traffic because search engines peg down the traffic based on your sought after location. Consequently, PPC is beneficial for local businesses that cater a particular geographical area. As a matter of fact, several PPC platforms allow their advertisers to narrow down the traffic even further based on a particular age range, gender, income brackets, and more.

If you are yearning for consistent and sustained results, marketers would suggest organic SEO. Nonetheless, consistent results necessitate lots of time and work because making your site appear on the first page of search engines is not achievable overnight. However if you manage to arrive at the first page, you can now savor the sustained and consistent effect of using organic SEO.


In selecting the more appropriate search engine marketing solution, whether PPC or SEO, always keep in mind that it essential to evaluate first what your business actually needs. Even though a lot of people conceive of them as rivals, they are both marketing essentials and even complement each other in facilitating business growth and success.