Wednesday, April 23, 2014

SEO Myths Every Marketer Should Be Aware Of

Understanding the world of seo is already complex, but it becomes worse with the existence of bad advices, misconceptions, and myths, as you are pelted with heaps of information that are essentially faulty. Nevertheless, similar to most incorrect conceptions in other industries, these myths only delay or even deter SEO practitioners and marketers from achieving certain tasks. Maximizing your SEO campaign requires an exhaustive understanding and exposing of some wrong notions going around today.

Don’t become a victim on any of the following SEO myths:

Myth #1: SEO is dead

Undoubtedly, this is totally false. Optimizing your site to make certain that leading search engines discover what your site is about will always be needed. However, tweaking certain practices in order to manipulate rankings is definitely becoming flat and dead. As Google constantly modifies their algorithm for search and page rankings, they are also decimating so-called “black hat” SEO practices. This alone is a powerful proof that SEO is far from dead, but bad tactics are.

Myth #2: On-page SEO is all that counts

Again, this is obviously untrue because off-page elements are perhaps the most important factors of SEO according to the accounts of some professionals and seasoned practitioners. Nevertheless, always remember that off-page optimization is more than just updating your metadata because other practices are equally important such as video marketing, social media networking, and local listing.  

Myth #3: SEO success is all about page ranking

If you find this to be true, then you are completely mistaken. You should know by now that page rankings are not the only determinant of SEO success. In fact, page rankings are only the tip of the iceberg. Keep in mind that you are embarking on SEO not only because you want your website to achieve better rankings, but more importantly, you wanted to attract traffic and convert it to actual customers and profit. Besides, what’s the point of high page ranking if it doesn’t equate to more business opportunities and profit, right?


In addition to the above-named myths, always remember that not all people could effectively do SEO. Even though most optimizing factors seem easy to do, they are not that simple because the SEO environment is constantly changing for the better. The good and beneficial ideas today might turn into bad and penalty-inducing practices tomorrow. Hence, it would be heady to trust your online marketing campaign to seo experts only, for they constantly keep themselves up-to-date on how to naturally increase your website’s page rankings.