Monday, April 14, 2014

Social Media Networking: The Difference Between Social Networking and Social Media

To begin with, content marketing and social media networking do not refer to the same thing. The latter is mainly about pushing around your friends, colleagues, family members, and other people you don’t know in person to look into your website. On one hand, content marketing pertains to the process of making substantive, relevant, and highly reliable content that naturally attracts potential business opportunities.  

Today, the terms Social Networks and Social Media are used interchangeably. Do they mean the same thing? Of course the answer is a clear no.

Social Media versus Social Networking

Basically, social media is about producing content that readers enjoy reading and sharing. In a more detailed manner, readers are airted to the home website where the content is published, they read it, then impart comments about it (it’s social). After these, the site owner replies to these comments, therefore creating a dialog (again, it’s social). If the content is really good and share-worthy, it gets passed around several online channels such as social network (ultimately, it’s social again).

On the contrary, social networking, or commonly referred to as social network marketing, is only a small form of social media. This refers to the process when the content is promulgated in other medium apart from the main site. In this particular case, the content is published in LinkedIn, Facebook, Twitter, or Google+. The big difference is that social networking is chiefly about spending some time with people who are close to you, and those who you actually know. Needless to say, you do not employ your marketing and brand development schemes to your family and friends.

All companies that conduct marketing in social networks share a common objective- to drive people they do not know into their main site. However, this process, according to social media analysts, only yield poor or negative results to business because the number of leads are not equivalent to prospective business opportunities. As a matter of fact, working the social networks mostly for driving people into your websites in hopes of converting them into actual customers is simply a waste of time and investment.

Final Words

In general, social network marketing is the push factor because it attempts to get people to go where they are not prepared to go. Content marketing, on the other hand, is the pull factor as it naturally draws in visitors because they are searching for something. They have located your website and in return, you fulfilled their search/query. Thus, make certain to discuss with your seo company the significance of having quality if you truly want more clients.