Thursday, May 8, 2014

Search Engines Marketing: Distinguishing Content Marketing and Link Building

There’s a little mix-up today in search engines marketing industry with regards to content marketing and link building. Some people actually think of the former as the “new” link building. However, this conception is erroneous as content marketing and link building are basically different.

While they go hand in hand to market a business enterprise online, content marketing is NOT link building. Both of them are profoundly different tactics that have their own weaknesses and strengths.

Content Marketing

With the latest algorithm update from Google, content marketing is increasingly gaining importance because of its usefulness in both users and search engines. One of the chief strengths of content marketing is its ability to dynamically engage with your visitors. Providing them with valuable content gives you a substantial opportunity to interact with them. This quality engagement through meaningful conversations is definitely a competitive advantage for your business website.

Then again, content marketing also has weaknesses. With plain content, there’s no guarantee that your target audience will discover it. This can be really knotty according to a stellar search engine optimization company because content marketing can’t attain its intended functions without proper visibility.

This is where link building comes in.

Link Building

Indeed, search visibility is the main benefit of link building. Possibly, links are at the core of search engine algorithms. This suggests that they absolutely have a direct effect on search result page rankings. Building links on authoritative and relevant websites is still the most effective way to boost rankings in search results. In addition, link building is also expedient in driving targeted traffic. Given these benefits, link building is definitely a good strategy to enhance brand awareness and build authority within your niche.

Just like in content marketing, a link building program also requires a lot of time, hard work, and investment. With the reality that the SEO world invariably changes and evolves, your link building strategy should be flexible enough in order to still accomplish the best practices for your campaign.


In a nutshell, content marketing and link building pertain to separate search engine optimization services that are pitched to carry out different goals. Nonetheless, you could still incorporate both of them into your marketing scheme if you desire to produce more effective and satisfactory results.