Thursday, June 5, 2014

Payday Loan 2.0 and Panda 4.0: What SEO Experts Have to Say

Google has confirmed that they have released two algorithm updates last May 21 in the forms of Payday Loan Algorithm 2.0 and Panda 4.0. Similar to what happened in previous updates, these two updates have induced dozens of surmisals and assumptions among online marketers and seo marketers because most of them noticed a movement in search engine result pages for their client websites.

Payday Loan 2.0

Contrary to some opinions that are circulating today, this algorithm update is unrelated to the previous Penguin or Panda updates because it is geared mainly to combat “very spammy queries”. In fact, Google even posited that Payday Loan will be the next generation of algorithm that is focused on spammy searches. The first launch of Payday Loan last June 2013 has affected approximately 0.3% of English queries. The recent update, however, only affects about 0.2% of English queries. Nevertheless, Google assures that this update is an international roll out so it will strike different languages in different degrees of course.

Panda 4.0

While the Payday Loan 2.0 doesn’t affect English searches that much, seo specialists were actually surprised to know that the Panda 4.0 update affects roughly 7.5% of English search queries. Naturally, this update either benefits or detriments websites and to our surprise, some of the widely known websites have experienced the Google’s hammer recently.
Searchmetrics piloted an analysis right after the update and discovered that the top 10 sites that lost loads of traffic percentage include Ask.com, Ebay.com, Biography.com, Retailmenot.com, Starpulse.com, History.com, Isitdownrightnow.com, Aceshowbiz.com, Examiner.com, and Yellowpages.com.

On the one hand, the considered “winners” in the recent update include Glassdoor.com, Emedicinehealth.com, Medterms.com, Yourdictionary.com, Shopstyle.com, Zimbio.com, Myrecipe.com, Couponcabin.com, Buzzfeed.com, and Consumeraffairs.com.

Conclusion

At this point in time, these outcomes mean that websites containing duplicated or syndicated content lose huge traffic percentage. Additionally, some professionals even say that major losers in the recent update were aggregators- websites that ranked well because they contain tons of information that comes from external source. Nonetheless, there’s no confirmation yet regarding which search engine marketing solutions and practices are still the best in these algorithm updates.