Sunday, September 7, 2014

Things to Expect from Seattle SEO

For the last few years, Seattle has resolutely demonstrated its repute as one of the flourishing city in the United States. The continuous development of this metropolis is mainly driven by a strong economy, robust business sectors, and vital entrepreneurial spirit. Just like in other developing cities, businesses that are based in Seattle are also taking advantage of the digital landscape to improve their B2B (business-to-business) and B2C (business-to-consumer) relationships and connections. There is no doubt that one of the foundations of the digital market world is search engine marketing.  

In reality, search engine marketing in Seattle, WA is more active than it seems. As a matter of fact, one of the most esteemed search marketing conferences in the country, the Search Marketing Expo (SMX) Advanced 2014, was held in this city last June. These kinds of conferences facilitate and promote learning and sharing among search marketers, the people behind search engines and stakeholders in key industries. As a result, it encourages industry developments. Topics and issues covering ethical methods of executing search engine optimization (SEO), social media marketing, paid search advertising, and the like, are the main focus of discussion.

Provided below are some of the nuggets of wisdom from the conference when it comes to carrying out SEO the right way.

Keyword Research
If local businesses wish to deliver services or products within the boundaries of Seattle only, then its SEO strategy must start by targeting local keywords that attract the most relevant traffic. Naturally, you can use various software and “ethical hacks,” but the best method is to conduct a competitive analysis.

Competitive Analysis
A decent search engine optimization in Seattle, Washington is inadequate without executing an in-depth competitive analysis. The objective of this process is to determine which business websites are presently sitting on the first page for your target keywords. Of course, this research also aims to find the reasons why they have accomplished such rankings. From this analysis, the SEO company can then devise a strategy on how to outmatch those websites.

Content Development and Optimization
In today’s SEO environment, your strategy should be centered on developing and optimizing content. Hiring an SEO firm or a professional copywriter is a good idea because they have the skills and resources to produce reader and search-engine-friendly content. In the long-run, bang-up content and optimized pages can give in your desired metrics and customer engagement.

In addition to these Seattle SEO practices, your business website can also integrate internal linking schemes, page development for target keywords, navigation strategies, as well as monthly reporting analysis to determine the effect of the changes. In case of negative effects, use this analysis report to know the essential strategic adjustments you need to perform so that your website will rank competitively in search engines. This being said, it would be wise to hire the services of a reputable SEO company.