Tuesday, October 14, 2014

How to Plan an Effective Website Content Development

If you are aiming to have the best SEO strategy in Columbus, Ohio for your beloved website, you may want to look at developing your website content. The main reason why most SEO efforts nowadays are centered on content is because it can attract people naturally. These people can be casual readers who are finding nuggets of wisdom, prospective customers who are looking for service/products, or industry people who are searching for content that they can link to. Nevertheless, all of them are beneficial for your website.

After a very lengthy period of time, the number of people engaged in your brand and those who are naturally linking to your website are good “votes of confidence” that can show search engines that you are worthy of a good ranking in their results pages.

In order to help you get started in developing your web content, here are the four phases of planning which are all crucial before the actual writing.


#1: Key-Out the Target Audience
This is an important phase because the orientation and tone of your content are contingent upon whom your website is talking to. Is your website trying to draw in new customers? To cater the needs of existing ones? Or to provide information to the general public?

In most instances, your target audience will vary across your web pages. Some of your pages need to talk to new buyers, while some pages need to address the needs of existing customers. Thus, the best way to kick off this search engine optimization strategy is to always keep in mind whom the page is speaking to. 

#2: Recognize Their Needs
Everybody has an objective when visiting websites. Some people are looking for additional information before purchasing a product, while some are doing comparisons. Either way, it is crucial that your content adequately answers their wants and needs.

Place yourself in their boots to precisely determine their reasons for dropping by in your website. Look for patterns, and try to find the information about your business that keeps visitors coming back.

#3: Make an Outline
After keying out the target audience and recognizing their “pain points,” the next phase is to make an outline. This framework is for website owners to have a detailed and hierarchical sketch of the pages. As much as possible, list out all the web pages, and then arrange them by their parent and child pages.

#4: Create a Content Inventory
Before embarking on content writing, it is good to make an inventory of all content assets that you have – these may be blog posts, product documents, articles or infographics. Review all of these and keep only those that can be used to effectively speak with your target audience.


Informative and engaging content is essential in the success of an SEO marketing campaign. Fulfilling this planning stage of content development will make your SEO strategy in Columbus, Ohio one step closer in reaching its objective!