Thursday, October 23, 2014

Web Design and Psychology: 4 Simple Areas that Greatly Affect Your Website

A decent web graphic design in Wichita, Kansas is more than just yielding content and creating a striking visual appearance. The moment people visit your website, they instantly create a set of mental pictures not only of your website but of your brand as well. The good thing is, these sets of impressions (either negative or positive) are completely in your hands. Hence, keep an eye on certain factors when designing content.

Indeed, there are loads of information nowadays that can help web designers achieve a design that can effectively play into the viewer’s psychology. However, in order to accomplish this feat, they must gain sufficient familiarity about the different design elements that could affect the visitor’s mood, attitude and overall browsing experience.

With the intention to help you get started, here are the four areas of web design and development to keep in mind:

#1: Typography
The font style that your web page has is far more important than you think because typography can effectively express a handful of emotions to your visitors. For example, Sans-serif fonts are perfect for conveying an informal yet modern appeal, while Serif fonts are usually associated with being scholarly, professional or serious. Prudently select the most appropriate font style and size because these can make or break your online success.

#2: Content
Of course, content is the “star of the show” for Wichita SEO specialists. However, you should also keep in mind that content is the element that drives the design on screen. It is safe to presume that majority of people visit a website to gather more information. This is where proper designing enters the picture because the design should help visitors locate that information in an easy and prompt manner.

Hiding content, placing content in a random fashion, and presenting overloaded information will surely annoy visitors, forcing them to leave your website at once. Keep your design organized to make it easier for your visitors to find what they are looking for.

#3: Colors
Colors also play a vital role because these express the visual identity of a brand. A lot of websites choose to combine neutral colors (gray, white and black) with their company’s main colors (e.g. red and yellow). However, if you are eyeing to have a deeper psychological meaning through colors, cooler hues such as purple, blue and green can convey an inviting, professional and relaxed feeling. On the contrary, warm colors such as orange, red and yellow are believed to be double-edged swords because these can imply a sense of creativity or negative feelings like anger and stress.

#4: Space
The way you arrange the different elements within your web page can significantly affect the browsing experience of visitors. Even though organizing your content should be your top priority, always keep a tab on the amount of space it takes up in the page.

Provide your readers with enough “white space” – the area where no visual element is displayed. This area would serve as their visual resting place in case your content is text-heavy. Furthermore, having sufficient amount of white space would help your web page appear simple and well-organized.

If you want to know more about the interesting relationship between web design and psychology, set up a meeting with your website development firm in Wichita, KS today!