Sunday, December 21, 2014

How Ads Work in the Internet Industry

Over the last 10 years, the advertising strategies and schemes have developed drastically as a result of the continuous and fast technological progress. TV commercials as well as print advertisements have lost their popularity because advertisers nowadays realize that the internet can reach a much bigger audience. For this reason, the roles of digital marketers and search engine optimization experts in San Francisco, California also expanded exponentially.

In this blog, we will discuss how advertising works in several online platforms nowadays.


Google AdWords and AdSense
According to statistics, about 88% of Google’s $57 billion revenue last year (2013) came from advertising. Therefore, their platforms AdWords and AdSense are the ones that really pull in profit for them. AdWords is a marketing strategy that permits companies and advertisers to reach a broader audience through making their advertisements appear well on Google’s search engine result pages. On the one hand, AdSense also allows them to amplify their reach, only by placing their advertisements on other websites so that it can yield traffic and click rates for their websites.

Search Engine Optimization (SEO)
Even though choosing AdWords and AdSense can offer good visibility of advertisements, there are still organic ways to have the same results without spending too much. This is where a seasoned search engine optimization company in San Francisco, California comes in. Apart from analyzing how major search engines work, the SEO firm also examines the client’s web pages and their target keywords, as well as how these can reach their target audience.

Naturally, although all the best practices are carried out, this does not mean that the website will gain top results. Always remember that SEO is a long-term process and a continuous one. On the bright side, however, acquiring good ranking naturally would also help you reap traffic and benefits for a long run.

Social Media Marketing
Social media channels nowadays cover numerous features that easily connect a lot of people by shared experience and information dissemination. Because of this, they are deemed as a good platform for traffic acquisition. This, as you can surmise, has led to the advent of social media marketing. Generally, the success of a social media marketing campaign is typically gauged by the quality of impressions and engagement. “Impressions” assesses the number of times advertisements are seen in a specific social media platform even though they are not clicked by the users. “Engagement” is measured by evaluating the interactions and conversations between the company and its audience.


If you need more information about how advertising works online, you can always ask a professional company that provides a broad range of search engine optimization marketing in San Francisco.