Tuesday, February 10, 2015

Mindsets to Keep Away from when Creating an SEO Plan

Just like in any part of the globe, search engines marketing in Fresno, CA is a developing industry. For this reason, the most effective search engine optimization strategy is the one that complies with the recent developments in the industry. Regrettably, however, the continuous algorithm updates and strategy adjustments have induced an influx of incorrect conceptions. Although the presence of these “myths” is normal, they still lay threat if the business owner views them as factual information.

With the goal of helping you in your SEO plan creation, provided below are some of the harmful mindsets to avoid:


#1: My Website should always be on Top
Even though there is nothing wrong with targeting and arriving at the #1 spot of results pages, you should remember that rankings in search engines change every day. On certain occasions, the #1 ranking is not synonymous to more traffic and click through. The number of visitors your website attracts still depends on what you are offering, how good the user interface is, and how effective your customer service is. In such a case that you are battling for the spot between the lowest rank on the first page and top spot of the second page, prefer the latter.

#2: I Should Concentrate on Social Media
Of course, even the most seasoned search engine optimization specialist in Fresno, California will affirm that social media plays an integral role in acquiring traffic, generating leads and earning links. Nevertheless, business website owners must not concentrate on this area alone. As a matter of fact, thriving in SEO necessitates doing different practices in various key areas in a moderate and continuous manner.

#3: I Should Cater a Lot of Videos for my Visitors
Although videos are a bang-up tool to present content, you must not embed numerous videos into your key web pages. Why? It is chiefly because doing so would hurt your website’s response time. A poor loading and response time will eventually result to poor user experience. A single informative and engaging video is sufficient if content variations is what you’re after.

#4: My SEO Campaign Will Do Good with Links Alone
In the realm of search engine optimization, links equate to “vote of credibility and confidence.” Hence, the more links pointing to your content or website, the more credible it will be in the eyes of search engines. Nonetheless, too many links that are garnered unnaturally will also look “spammy” for them, and once search engines found out that you are using shady schemes and tactics to acquire links, your website will get penalized. So, instead of focusing on links, concentrate on content and other ethical tactics that acquire links naturally.


If you are dead serious in crafting the best search engine optimization strategy in Fresno, better start avoiding the above-mentioned outlooks to set your course on the right path.