Tuesday, March 31, 2015

Web Design’s Role in Making the Website “Look” Faster

For business websites and e-commerce store owners in Tennessee, website speed is an integral facet because they are eyeing for conversions. Nevertheless, there are things that they cannot execute beyond the technical aspects of improving the response and loading time of the website. Unfortunately, the speed of a website should not be left unattended because the faster the website loads, the faster the user can also sign up, browse, or finish their purchase. Needless to say, this is the most important benefit of having a prompt website. Recently, professional website designers as well as website developers in Nashville-Davidson, Tennessee have been seeing a lot of websites that aim to “look” fast.

Adjustments You Can Execute
There are loads of things you can tweak or modify to make your website “appear” fast that go beyond the standard technical aspect. For example, how you organize and align the fields of a sign-up form, or limit the quantity of fields, can actually pose a great impact on the user’s perception about that form.

In detail, there is actual difference between horizontal and vertical alignment of the fields in a sign-up form. The trick lies on how you arrange them to make the whole sign-up form look faster and easier to finish. In the perspective of your users, this whole process will seem very fast, and as a result, they will sign-up on your website. In addition, the strategic utilization of animations can also improve the idea of your website being easy, convenient and fast to navigate.

Let us take the old sign-up page of Tumblr as an example. Their sign-up page is clutter-free and only highlights three fields on top of the “Start Posting” button. Therefore, the visitor only needs to fill-up three fields: their email address, password, and desired URL. What’s more is that, all these fields are arranged horizontally, which is very effective in showing visually that the sign-up form can be accomplished in no time.

If the page you are designing also includes an important CTA (call to action), it is imperative for your users to immediately notice it. The faster they can see it, the faster they can also act on this CTA. Although technically this is not “fast” in the sense of tracked time, it will do wonders on the part of your visitors.

When designing your website, you can definitely take advantage of this changed perception of users about your website’s speed and ease of use. Keep this concept in mind, and you are surely one step ahead of the competition. If you need expert help in accomplishing the above-mentioned adjustments, you can always hire seasoned companies that offer a gamut of web design and web development services in Nashville-Davidson, Tennessee.   

Sunday, March 29, 2015

Must-have for E-commerce Merchants: 4 Valuable Local SEO Tools

It is typical for companies that provide SEO marketing in Minneapolis, Minnesota to conduct local SEO for e-commerce websites and businesses. As a matter of fact, local SEO is beneficial for every enterprise regardless of their business nature, size and niche. As you can notice, Google now displays local results along with the organic results. This implies that getting listed in local results is an indispensable opportunity for e-commerce store owners.

Additionally, according to a respectable advertising company:

  • 71 percent of users deem the information from local search results to be valuable, and 36 percent of them actually think that these are convenient when looking for a local establishment
  • Once a month, 14 percent of users successfully find a local business in local search results
  • 61 percent of all local searches lead to a successful purchase/transaction

Nevertheless, you should keep in mind that getting listed, and subsequently maintaining your good position in local rankings is not as easy as you think. Why? The main reason is that the results pages have a limited space. Google needs to display all pertinent elements in their local results such as the business address, ratings and reviews. They also need to display both ads through AdWords on top of their organic results. All these facets consume the precious space, which limit the number of local results a visitor can see per page.

Moreover, big retailers and establishments also do local SEO. This does not mean, however, that you cannot outrank them. The point here is that local SEO is as competitive as national or global SEO. Hence, you should commit sufficient amount of resources, time and patience in order for your website to get listed and stay secured with its local rankings.

To help you set your right foot in, here are four of the best local SEO tools you cannot afford to miss:

Wednesday, March 18, 2015

The People behind a Successful SEO Company

Have you ever thought of how the team behind your thriving search engine marketing campaign works? Even though there are a handful of factors that come into play in order to have a successful run, most SEO companies will undoubtedly attribute their success to their people. As a matter of fact, those dedicated, well-versed and skilled individuals are the ones that drive an ordinary company to offer the best search engine optimization in Milwaukee, Wisconsin

When SEO made its name in the online marketing milieu, the field of organic search was filled with technopiles, Excel lovers and self-proclaimed geeks. However today, as the world of SEO continues to develop, it also welcomes almost all types of individuals from marketing and other related areas. Nonetheless, provided below are three groups of people who are involved in SEO today.

Monday, March 16, 2015

Web Graphic Design: Essential Information You Should Know About Parallax Scrolling

The internet has never been this visually-appealing. About 25 years ago, the internet started as a network of networks only used chiefly for information exchange. Today, it has transformed into a very broad digital landscape where most people virtually meet. Over the past years, every talented web and graphic designer in Miami, Florida started popping out and reinventing web design. Without a doubt, this “reinvention” chiefly prioritizes the website’s aesthetic design, information structure and user-friendliness.

Among these distinguished web design trends today is the “parallax scrolling.” Provided below are some information you ought to know about this technique.

Thursday, March 12, 2015

Social Media Networking: 5 Tips for a Progressive Twitter Campaign

Twitter is indeed one of the most celebrated social media platforms today. For this reason, most social media networking in Mesa, Arizona are centered in capitalizing Twitter and juicing its benefits for website owners. Apart from reaching your prospective and existing audience, Twitter also lets business owners to create professional relationships with them, which often lead to a stronger brand awareness and amplification.

Engagement in Twitter covers interactions such as Tweets, Retweets, Favorites, Mentions and Replies. However, you cannot harvest these wonderful benefits if you only have a few targeted and loyal followers in Twitter. So, if you are really planning to embark on a Twitter campaign, brace yourself for the various challenges. With the purpose of helping you get started, here are some tips you can follow:

Tuesday, March 10, 2015

All You Need to Know about Latency in Web Hosting

Latency is known as the delay that your users experience. For this reason, it is one of the factors that every website owner in Tennessee should consider. According to professional website hosting company in Memphis, Tennessee, latency is majorly affected by the quality of networking as well as the geographical distance between your target users and server. Furthermore, server configuration and hosting infrastructure also play a critical role in cutting down latency.

Friday, March 6, 2015

4 Tips to Amplify Your Blog Audience

Even though there are copious bloggers and writers in Kentucky who have path-breaking ideas when it comes to online content creation, majority of them normally fail in this task particularly in the execution stage. Why? Seasoned marketers in Kentucky would certainly state that the root cause lies in effectively building an audience first. For this reason, this blog post shares a list of search engine marketing solution in Louisville-Jefferson County, Kentucky on how to create and expand your blog followers. 

Wednesday, March 4, 2015

Search Engine Optimization: How to Effectively Optimize WordPress Sites

For corporate website owners, one of the most crucial decisions they will face in developing their websites is which content management system (CMS) they should use. Although there are numerous options nowadays, WordPress undoubtedly reigns today’s virtual environment irrespective of the website owner’s budget, project type and level of technical capacity. Presently, over 100 million websites are taking advantage of this great platform including some of the giant corporations such as eBay, Samsung, Forbes, Mashable, New York Times and CNN. Nonetheless, do SEO experts in Los Angeles, California view this as the most appropriate platform for SEO undertakings?

From the honest opinions of Rand Fishkin, the founder of Moz, the answer is plain yes. WordPress is great not only in the webmaster’s side, but also in the end of the visitors. As for the SEO practitioners, optimizing WordPress sites has never been easier with the help of certain tools and plugins. To help you get started, provided below are four tips on how you can optimize your own website effectively.

Sunday, March 1, 2015

How to Avoid Having the “Silent Blog” Syndrome

For website owners and bloggers, the “silent blog” syndrome is certainly one of the most frightening things to go through. After spending hours of scouring all available materials to research something that is worth writing, and investing unequaled effort to put meat in the content, the blog acquires no likes, no comment, and no interaction at all from the readers. The blog has become a dark and lonely place. Needless to say, this is the thing we call “silent blog” syndrome. So the most important question now is, how would your search engine marketing campaign in Long Beach, California gain success if the blog cannot even get visitors to read and comment?

Certainly, it is discouraging to have this kind of blog because we all want an active and lively one. Once your target readers jump into the discussion, you will feel that your “license” as a blogger is already certified.