Wednesday, March 4, 2015

Search Engine Optimization: How to Effectively Optimize WordPress Sites

For corporate website owners, one of the most crucial decisions they will face in developing their websites is which content management system (CMS) they should use. Although there are numerous options nowadays, WordPress undoubtedly reigns today’s virtual environment irrespective of the website owner’s budget, project type and level of technical capacity. Presently, over 100 million websites are taking advantage of this great platform including some of the giant corporations such as eBay, Samsung, Forbes, Mashable, New York Times and CNN. Nonetheless, do SEO experts in Los Angeles, California view this as the most appropriate platform for SEO undertakings?

From the honest opinions of Rand Fishkin, the founder of Moz, the answer is plain yes. WordPress is great not only in the webmaster’s side, but also in the end of the visitors. As for the SEO practitioners, optimizing WordPress sites has never been easier with the help of certain tools and plugins. To help you get started, provided below are four tips on how you can optimize your own website effectively.


#1: WordPress.com and WordPress.org: Know the Difference
Even though they look similar, there are major differences between the two. The .com version usually comes for free as long as you comply with the terms and conditions. Of course, you can always upgrade your subscription. The .org platform, on the other hand, is a self-hosted, open-source that is perfect for advanced users.

Another remarkable difference between the two is customization. You cannot make so much changes to a WordPress.com site unless you purchase that specific theme, widget or plugin. Hence, if you are targeting to create a business website and planning to be really serious about SEO in the long run, WordPress.org provides you the full control over your precious site.

#2: Edit the URL Structure
Aside from making sure that the URL structure is neat in the visitor’s browser tab, editing it is also advantageous for search engines to effectively crawl and index all your URLs. According to a search engine optimization specialist in Los Angeles, CA, the most decent permalink structure in SEO is either:

  • /%postname%
  • /%category%/%postname%

#3: Take Advantage of Authorship
If your main reason of utilizing WordPress is for blogging, and you haven’t touched Google Authorship yet, then you are definitely missing something big in terms of SEO. Authorship is Google’s new way of orchestrating and indexing content based on authors. One very good benefit of utilizing this is that your image and byline will also be displayed next to your post in Google search results. The appearance of these kinds of rich snippets will surely boost your click-through rate by a substantial rate.

#4: Capitalize WordPress SEO from Yoast
These three practices in SEO can be easily streamlined and managed by this tool from Yoast. This could be a huge help for webmasters and SEO practitioners in evaluating posts and pages, keyword density, as well as clean up permalinks, access robots.txt file, edit metadata, and render XML sitemaps.


If you need expert help in executing these practices, you can always turn to professional SEO company in Los Angeles, California for consultation and services.