Sunday, April 26, 2015

How Website Design Can Affect Conversion Rate

Businesses and e-commerce retailers in Omaha choose to develop a website in order to provide valuable information to their prospective and existing customers. Naturally, every website has its own goals – some are more oriented to market, while some are created just to share information. Nevertheless, every website today has its own layout and style. If you have your own website today, you deeply know its significance in overall brand development in Omaha, Nebraska. However, do you know that the web design can immensely affect the conversion rate of your website?

This blog post shares insights about the importance of having a neat and logical website design.

Tuesday, April 21, 2015

Website Creation vs. Facebook Page Creation

So you are certain to establish your business presence online. One side highly recommends that website creation in Oklahoma City, Oklahoma should be your main priority, while the other side suggests that creating a Facebook page is a more pragmatic decision to make.

What will you choose first?

Certainly, you are not the only business owner who went through such quandary. In point of fact, a website and a Facebook page are both great options and are necessary for a thriving business. Nonetheless, you need to select one to prioritize. This choice is very important especially for startups, because it will drive their path of success in online business marketing.

Monday, April 13, 2015

Don’t Simply Jump into the Bandwagon: Know How to Properly Use Hashtags!

Hashtags are everywhere around the web today. However unlike other trends, the popularity of hashtags is not only because of the hype. As a matter of fact, seasoned marketers in California affirmed its efficiency especially for corporate brand development in Oakland, California. That is one main reason why hashtags have become an important part of Google+, Facebook, Twitter and Instagram.

So, as a corporate identity, why should you care about this? Hashtags are a great way to acquire traffic from the above-mentioned social media websites. For example, posts and tweets with catchy and relevant hashtags could generate twice more engagements than those without hashtags. Engagement is only part of the story. With good hashtags, you can also increase your traffic and amplify your brand popularity.

With the purpose of helping you leverage hashtags, here’s a quick guide on using hashtags in different social media platforms:

Tuesday, April 7, 2015

E-commerce 2015: Trends that are Dominating the Industry

E-commerce retailers and merchants in New York strongly believe that 2014 was indeed a lucrative year for the e-commerce industry. Across the world, the industry has recorded a massive $1.3 trillion worth of annual sales. In addition to that, the number of American consumers who chose to purchase online is invariably increasing. Nonetheless, seasoned companies that offer e-commerce solution in New York City, New York anticipate this noteworthy proliferation to get even better this year.

In order to support development, most New York-based e-commerce stores and merchants are gearing towards providing the best customer experience to drive more traffic and sales.

Provided below are five trends that are dominating the industry today: