Sunday, January 10, 2016

Search Engine Marketing: The Growing Importance of Infographics

The use of informative and highly-engaging infographics as a tool for online search engine optimization in Philadelphia,PA is not a new concept. In fact, infographics are widely used today because of their effectiveness not only in content marketing, but also in brand development. While most SEO tactics are short-lived, marketing with the use of infographics can drive traffic and generate natural links in the long run.

In this blog post, you will find additional reasons why infographics are important in your search engine marketing campaign.

#1: It Can Draw Attention through Multiple Channels
In reality, newly launched websites can have a hard time gaining traction online especially if their market is really competitive. For this reason, an informative and visually-appealing infographics can be very beneficial for them to effectively send their brand message without going over the budget. The better news is that both customers and businesses love infographics, so these can also be expedient if you are eyeing to amplify your popularity in social media.

#2: People Respond More to Visual Content
Studies have shown that people respond more to visual content than a content with blocks of texts. The objective of content marketing, as also applied in search engine optimization in Philadelphia, Pennsylvania, is to get the content read and shared across multiple channels online and to get other websites to link to your content. Because of the fact that people respond well to infographics then it is the perfect option to gain more traction online.

#3: It Helps Increase Social Media and Blog Following
Promoting content through infographics typically leads to the increase of blog and social media followers. When readers, hopefully prospective clients, have read a very interesting infographics, they usually subscribe to your brand or stay tuned to your social media profiles.

#4: It Provides Long-term Benefits, SEO-wise
Normal blog posts, Facebook posts, or tweets, tend to lose the “hype” over the couple of weeks after being published. The good thing about infographics is that it can also acquire the same amount of social shares, but its longevity is quite higher. In the long run, this will help your SEO campaign because of the natural links it get.

#5: It Turns Complicated Information into a Digestible One
Needless to say, a graphic data presentation is much easier to read and comprehend so presenting complex information through an infographics can do a long way for your business. Besides, as mentioned earlier, consumers nowadays respond to visual elements more. Therefore, attaching them to your brand would be a more laidback undertaking.

Although a lot of SEO tactics and schemes come and go as search engines modify their algorithm, infographics will surely remain a great content marketing tool. For this reason, infographic marketing deserves to be part of your best search engine optimization in Philadelphia, PA

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