Tuesday, February 9, 2016

Spotting Your Competitor’s Engaging Content the Ethical Way!

In today’s marketing and business environments, content is increasingly gaining its importance because of its ability not only to attract, but to retain customers as well. Because of this, business enterprises in New York are also starting to realize the significance of hiring a professional SEO company in New York. Regrettably, some companies produce content just for the sake of having one. Little do they know that in order to have a successful content marketing campaign, they should produce highly-engaging content that surpasses the quality of their competitors’.

The Importance of Spotting the Content that Works
The role of content is to effectively convert readers into actual customers. In order to do this, you should know your target audience first. When creating content, it is always better to think of your target readers at the back of your mind. This way, you can create a tailored content that could potentially help the readers in pursuing the purchase. In addition, you want your content to elicit emotions from your target audience, and hopefully, get a positive response. In the realm of content marketing, the stronger the emotions are in the content, the higher its chance of getting read and shared.

So, how exactly can you know the content of your competitors that lures readers? You just have to practice the ethical ways with the help of proper tools.

Analyzing the Content of Competitors
Are you familiar with the popular adage “keep your friends close but your enemies closer”? This is also applicable in content marketing. Actually, analyzing the content of your competitor is an ideal way to become more competitive in your niche. However, this does not mean copying their content directly. You just have to monitor and identify which of their content assets are effective. The greater your understanding of their content, the higher your chance of competing against them.

In determining the content that works for your competitor, keep in mind the following guide questions:

  • What is special about their product/service?
  • What is their distinguishable marketing proposition?
  • What do my prospective customers purchase from them?
  • What does my business offer that my competitors don’t?
  • Does their content has weakness? If so, how can I make it as a strength for my business?

In web marketing search engine optimization in New York, New York, knowing your competitor’s content and strategy would necessitate marketing money and loads of time. So, better prepare yourself before embarking in this venture.